PPC

Stobox Consulting

This engagement demonstrates that in specialized, high-value industries like blockchain and asset tokenization, PPC success isn't about spending more — it's about spending smarter. Our team at Elit-Web helped Stobox Consulting turn a functional campaign into a genuinely efficient growth channel, and the foundation we've built together positions them well for continued scaling.

+32%

Clicks:

-33%

CPC:

+39%

Leads (GA4):

-35%

Cost Per Lead:

Subject:

Fintech

Region:

United States

Status:

Ongoing

Company and project objective

Stobox Consulting helps make asset tokenization accessible to businesses worldwide. As a specialized platform bridging traditional finance and blockchain, they enable companies to tokenize real-world assets, from real estate to equity, unlocking new capital markets and investment opportunities.

The challenges we faced:
When Stobox partnered with Elit-Web, their Google Ads campaigns were already generating traffic and leads.

High cost-per-click is reducing overall campaign efficiency.

Lead acquisition costs limited scalable growth.

Budget not being utilized to its full potential.

Search campaigns that required better alignment with user intent.

Opportunities to improve keyword targeting and traffic quality.

Our Strategy

We approached this engagement with a clear goal to reduce wasted spend, sharpen audience targeting, and improve the full funnel from click to consultation. Rather than simply cutting bids, we rebuilt the campaign architecture from the ground up with a focus on relevance and intent.

Comprehensive keyword audit and restructuring: We identified underperforming and irrelevant keywords draining budget, replaced them with tighter, high-intent search terms specific to asset tokenization, and organized ad groups around clear thematic clusters.

Bid strategy optimization: We shifted bidding toward conversion-focused automated strategies informed by historical data, reducing the average CPC while maintaining and improving impression share among qualified audiences.

Ad copy refinement and A/B testing: We rewrote ad copy to speak directly to Stobox’s target decision-makers — business owners and finance professionals exploring tokenization by testing multiple variants to identify the messaging that drove the strongest engagement.

Landing page alignment review: We analyzed the connection between ad messaging and landing page content to ensure continuity of message, reducing drop-off and improving the likelihood of form submissions from arriving visitors.

Negative keyword expansion: We built out a robust negative keyword list to filter out irrelevant traffic, ensuring budget was spent only on searches with genuine relevance to Stobox’s services.

Results

The results demonstrate how focused, methodical PPC management delivers more output from less investment.

Clicks: 1,924 → 2,534 (+32%)
CPC: $2.45 → $1.65 (-33%)
Monthly Spend: $4,726 → $4,100 (-13%)
Leads (GA4): 38 → 53 (+39%)
Cost Per Lead: $123 → $80 (-35%)
Leads (CRM): 35 → 33 (stable)
Consultations: 16 → 15 (stable)
Cost Per Consultation: $295 → $275 (-7%)

Stobox was generating more clicks, more leads, and spending less to do it — a meaningful shift in campaign efficiency that improves the return on every dollar.