PPC

Drone Manufacturing Company

This sixfold revenue increase proves that the right PPC strategy, tailored to the nuances of B2B industrial buying, can unlock extraordinary commercial results. We turned our client's PPC investment into one of their most powerful, scalable revenue drivers.

+605%

Total Revenue:

+506%

ROAS:

+157%

Purchases:

+126%

Traffic Quality:

Subject:

Outdoor Equipment

Region:

Status:

Ongoing

Company and project objective

We partnered with an industrial drone manufacturer delivering cutting-edge aerial solutions to enterprise sectors across the UK. While they had a strong product lineup, their underperforming paid media presence was holding them back from scaling.

The challenges we faced:
When Stobox partnered with Elit-Web, their Google Ads campaigns were already generating traffic and leads.

Low Conversion Efficiency: Despite millions of impressions, campaigns yielded only 417 purchases and a weak 2.44% ROAS.

Weak Revenue Performance: Total revenue sat at just $193,000 — a major underperformance relative to their ad spend.

Poor Audience Targeting: Ads were reaching a broad, unqualified audience instead of high-intent B2B procurement decision-makers.

Our Strategy

To fix this, we restructured and relaunched our Search and Performance Max campaigns, tailoring everything to the longer, research-driven B2B buying cycle:

Rebuilt Campaign Architecture: We restructured all campaigns with tighter ad groups and product-specific targeting to ensure the right message reached the right buyer.

High-Intent B2B Targeting: Also, prioritized commercial keywords used by procurement managers while eliminating wasteful spend on broad, irrelevant queries.

Conversion-Focused Creatives: We crafted ad copy highlighting business outcomes like efficiency gains and cost reduction rather than just listing technical specifications.

Smart Bidding & Scaling: A team prioritized high-value audience signals and premium intent. Following the relaunch, we optimized performance by refining asset groups, tightening keyword targeting, and adjusting tROAS bidding to prioritize high-ticket bookings. Once efficiency stabilized, we scaled the budget to drive maximum volume.

Results

Our data-led approach transformed the client’s paid media ecosystem into a powerful growth engine:

Total Revenue: Surged by +605%, skyrocketing from $193,000 to $1,360,000.
ROAS: Improved by +506%, soaring from 2.44% to 14.78%.
Purchases: Grew by +157%, jumping from 417 to 1,073 conversions.
Traffic Quality: Impressions grew by +126% (to 12.9M), and clicks increased by +50% (to 130K), proving we successfully captured the right enterprise audience.