NYC Water Cruises

This project proves what strategic PPC can do for a premium travel brand. By rebuilding the campaign foundation with precision targeting, value-focused bidding, and continuous optimization, we helped NYC Water Cruises unlock massive revenue growth that was previously left on the table.

+77.5%

Total Revenue:

+39%

Average Order Value (AOV)

+99.71% points

ROAS

+27.7%

Conversions

Region:

United States

Status:

Ongoing

Company and project objective

NYC Water Cruises offers unforgettable sightseeing cruises and private charters across the iconic New York Harbor. While they had a premium product with strong demand, their existing ad campaigns underperformed and left significant revenue on the table.

The challenges we faced:

Low ROAS: Return on ad spend was stagnant at just 253%.

Low Average Order Value: At $625.70 per booking, the campaigns failed to attract high-intent, premium customers.

Inefficient Budget Distribution: Over $16,000 in spend yielded only 65 conversions due to overly broad audience targeting.

Our strategy

We audited the existing setup and completely rebuilt the PPC strategy, prioritizing high-value traffic over raw click volume:

Audience Refinement: Re-targeted high-intent segments, such as travelers actively planning NYC trips and event organizers.

Creative Optimization: Revamped ad copy to highlight the premium, experiential nature of the cruises.

Smart Bidding: Shifted to value-based bidding models to optimize for revenue rather than mere clicks.

Funnel Alignment: Matched ad messaging perfectly with landing pages to minimize drop-offs and boost bookings.

Results

By spending smarter rather than just spending more, we successfully shifted the customer mix toward premium bookings and delivered a massive performance boost across all key metrics:

Total Revenue: Surged by +77.5%, jumping from $40,670.25 to $72,192.66.
Average Order Value (AOV): Increased by +39%, climbing from $625.70 to $869.78 per booking.
ROAS: Improved by +99.71 percentage points, soaring from 253.43% to 353.14%.
Conversions: Grew by +27.7% (from 65 to 83 bookings) with only a modest 27.4% increase in ad spend ($16,047.90 to $20,443.08).