TechnoPeak is a high-tech company that offers IT outsourcing and cybersecurity services to its customers. TechnoPeak has established itself as one of the top local IT companies in the UAE with over 5 years of experience.
The company’s main activities include: IT outsourcing; ensuring company data protection at all levels; controlling the confidentiality of information, usernames, and passwords; establishing the structure and network of a business; automating processes within the organization; providing IT consulting services.
TechnoPeak’s international team consists of over 500 specialists from six different countries. These professionals possess extensive experience and knowledge, enabling them to establish close interactions with customers and fulfill their unique business needs.
TechnoPeak prioritizes customer convenience and focuses on providing maximum data security. The company ensures full compliance with its obligations, maintaining 24/7 availability and delivering fast response times to address any customer concerns.
Customer goal: improving their visibility in search results and increasing the number of targeted leads.
The primary objectives were to enhance the visibility of the website in search results and increase targeted traffic to the site. The promotional strategy comprised the following steps:
Our specialists reviewed the main technical issues of the project to improve the website.
They accomplished the following tasks: removed broken links; added Organization micro-labeling for the home page, “breadcrumbs,” and Product categories; prevented indexing of filter pages; configured the auto-generation of the web resource map in .xml format; implemented changes to improve the site’s loading speed; rectified layout errors.
Additionally, our specialists ensured compliance with usability standards and provided recommendations to enhance the site’s usability, which were duly implemented.
During this stage, we compiled the complete structure of the site and updated the semantic core. We also identified relevant keywords that align with the site’s theme and distributed them across the pages.
We compiled optimized metatags based on the semantic core. Our specialists regularly created new texts for landing pages and the blog.
The analysis of the site’s link profile revealed untapped potential in this area. To expand the reference mass smoothly, we created a list of potential sites with accommodation conditions.
We added several free links to business catalogs and listings to maintain positive dynamics and diversify anchor links.
Over the course of a year and a half, our work on the project has greatly improved the visibility indicators of the website. We were able to achieve a top-3 ranking for 8.27% of the key queries.
