Harald Seiz

This person is a high-ranking entrepreneur and the director of Minebase.com, who realized the need to improve the marketing of his personal brand and social media visibility. Unlike his significant business achievements, the intended social media channels, particularly Instagram and Facebook, are required to increase interaction or follower growth.
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Harald Seiz

Company and project objective

Herald Seize required a focus on dual objectives of fueling viewers’ traffic to his social network profiles on Meta platforms, namely Facebook and Instagram, to gather follower signals and create engagement behind his brand. Initially, Harald Seiz’s SMM campaigns were ineffective from a long-term perspective and occasionally resulted in insufficient follower growth and brand recognition.

His page on Facebook and Instagram needed higher follower numbers and an insufficient quantity of influential interactions. The main objective of this project was to drive up consistent traffic, persuade people to become loyal followers, build social media engagement behind his brand, and eventually raise general visibility by sharing tailor-made content with user data in mind.

Customer goal

We were required to build up social media activities under posts and generally on the profiles. It was important for our partner to stimulate people to follow his social updates. Eventually, our team had to implement a strategy that could increase the Herald’s visibility and promote a business property.

Our strategy

The team of Elit-Webs’s experts has planned an actual media schedule to clarify all the operations from the starting point. With this strategy, we can make the Herald’s social media advertising journey flawless and maximize results.

We planned to employ these core methods when taking on the partner’s campaign circulation. Depending on an objective, such a strategy can be implemented in any SMM advertising agenda. Here is the plan:

Expert commentary
Jerry Klim
Head of SMM
Our team of seasoned marketers was attempting to regenerate Meta’s social media users so that they could raise their profile and post visibility in a rectilinear manner. Elit-Web defined the primary services that could be marketed through advertising efforts and ensured that they were aligned with brand goals. We’ve conducted an in-depth review of existing social media activities to identify and rectify inefficiencies. Marketers also divided the target audience into smaller segments to tailor messages with improved relevancy and influence. Then, it was mandatory to develop a campaign that wasn’t just based on previous findings and dividings but also could translate Herald’s core business and personal brand values. With various ad creatives, we’ve maintained engagement and convinced fresh followers across two platforms.

Progress

01

Facebook and Instagram Campaign Analysis

Elit-Web’s team of experts has conducted in-depth campaign analysis to grasp what areas should be optimized to reach the intended goals. It’s granted us to resolve the Herald’s campaign issues and retarget users again with fresh initiatives.

02

Focused Market Research and Follower Insights

Having competitors’ and users’ data could help us tailor SMM ads to their demands and cover pain spots. This way, we’ve gathered all the information required to set up targeting efficiency with precisely personalized messages.

03

Dividing Demographics into Smaller Segments

This process creates more channels to advertise to the target audience. These segments can be categorized by considering a user’s age, nationality, gender, interests, etc. In this way, we could maximize advertising.

04

Writing Ad Copies for Maximized Results

When delivering write-ups, it’s critical to keep users in mind. As a message resonates with people’s preferences and contains the value of proposition and compelling sales language, it results in higher engagement and conversion rates.

05

Strategic Target Campaign Development

Any SMM campaign also requires a keyword strategy that embraces the search intent. A campaign must be operated smoothly with adjustments over time. In the future, initiating another campaign to drive up even more results will be possible.

Results

Focusing on reaching out to Herald’s objectives, Elit-Web drove significant changes in visitor traffic for his Instagram and Facebook profiles while enhancing follower interaction. Here is displayed the result we’ve reached out for:

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