Stobox is a multinational fintech business that specializes in tokenizing real-world assets (RWA) and operates at the nexus of blockchain and traditional banking. Stobox specializes in using blockchain technology to digitize private business shares. This allows for safe online fundraising, straightforward risk management, and entirely digital shareholder control.
With solutions designed for businesses of any size, Stobox gives companies the tools they need to raise money online, tokenize equities, and function in a legal digital environment. To increase its market share in the US and the EU, Elit-Web has built a performance-based digital advertising approach. Reaching and converting high-intent leads interested in asset tokenization, legal fundraising, and contemporary capital market solutions was our goal.
Client’s Goals
In a specialized fintech market, the Stobox campaign aimed to generate high-quality B2B leads. The corporate objective here is to increase conversion rates and reduce the cost per qualified lead because of the lengthy sales cycle and high lead cost.
We set up Google Analytics 4 and Google Tag Manager with unique objectives suited to Stobox’s B2B model to gauge actual performance throughout the funnel. This involved monitoring both simple lead submissions and more complex conversions, such as consultations. We were able to optimize in real time and assess lead quality with clarity thanks to the improved tracking.
Based on the US, Canada, Europe, and a worldwide audience, we created a segmented PPC structure. Every campaign was linked to pertinent keyword groups and landing pages. We used custom filters and a large number of negative keywords to prevent low-quality traffic (such as cryptocurrency traders), guaranteeing relevance and more precise targeting right away.
To increase reach across all Google channels, Performance Max campaigns were implemented. We separated them into three distinct tracks: global outreach, US-focused remarketing, and product promotion in the US. To increase relevance, each campaign made use of audience signals and specially designed creative assets.
A team tested and improved placements, messaging, and creatives for each PMax stream. Budgets were reallocated to high-converting audiences, and underperforming segments were paused. Top-performing combinations that continuously generated qualified leads were found with the aid of iterative testing.
We switched from manual bidding to automated tactics as the campaigns developed. We were able to optimize spend distribution, messaging, and targeting through ongoing performance evaluations. PMax became the project’s most effective lead generation channel thanks to this adaptable, data-driven strategy.
Through improved traffic quality, precise targeting, and structural optimization, the Stobox project increased the effectiveness of advertising.
The ROI increased dramatically as a result of these adjustments. The campaigns became much more scalable and sustainable as a result of producing more qualified leads at a reduced cost. By effectively shifting the emphasis to performance, we were able to transform sponsored traffic into a lucrative lead generation tool for a high-end B2B product.
