The online store Bunchov Flowers operates in Warsaw and specializes in designing and selling bouquets of flowers. The main goal for the company’s employees is to help people express their feelings with beautiful floral compositions. It is noteworthy that for them, this is not just work but a lifestyle.
We have developed the following action plan to achieve our strategic goal of promoting the young flower sales and delivery website in Warsaw:
Our specialists assessed the quality and expanded the site’s semantic core to enhance the website’s visibility in search results. Specifically, they selected relevant keywords corresponding to the site’s categories. Queries were collected from various sources such as Google AdWords, search suggestions, general site visibility based on analytics systems, and others.
In the next stage, the queries were organized into pages. The primary categories included “Christmas wreaths and compositions,” “New Year’s bouquets,” and “Tulips.” Additionally, high-quality texts were prepared for publication on these pages.
During this stage, our specialists addressed the main technical issues of the website:
Furthermore, the specialists optimized the meta tags, specifically the Title and Description, by incorporating keywords that are relevant to the site’s progress.
As part of our strategy, we planned to gradually increase the site’s link profile by obtaining backlinks from authoritative sources. We focused on using anchor links for priority keywords and pages.
In just four months of implementing this strategy, we have successfully acquired 47 high-quality donor domains, which have contributed to the development of our client’s website’s link profile.
Additionally, we conducted crowd marketing activities, such as posting on forums and blogs without anchor links.
Our specialists successfully fulfilled the task of promoting the young site in Poland. We expanded the semantic core, rectified technical deficiencies, and implemented external optimization.
