Solar Marketing Benchmarks Report
The Solar Marketing Benchmarks report delivers essential data on customer acquisition costs, lead response times, and conversion rates. Learn how solar installers navigate rising CAC, contracting residential demand, and changing lead economics in 2026. The report covers acquisition costs by channel, response-time benchmarks, Google Ads and LSA performance, and shared versus exclusive lead economics. Whether you are looking to reduce acquisition costs, improve lead conversion, or allocate your marketing budget more effectively, this report provides actionable benchmarks to support your growth decisions.
Solar Energy
What you’ll unlock with this report
Prepare your solar marketing, lead response, and acquisition strategy to reduce CAC and improve conversion rates.
Track your true customer acquisition costs
Compare CAC across channels and measure cost per closed sale, not just cost per lead
Respond to solar leads faster
Close the 47-hour response gap and contact new leads within minutes to improve conversion rates
Choose channels based on real economics
Compare Google Ads, LSA, referrals, and marketplaces by lead quality and acquisition cost
Improve lead value and protect margins
Prioritize high-converting sources, strengthen attribution, and make every acquired lead more valuable
