Marketing Agency Checklist
The Agency Checklist delivers the essential frameworks, questions, and red flags you need to select a digital marketing agency with confidence. Learn how experienced businesses evaluate agency track records, payment structures, and contract terms to avoid costly mistakes. The guide covers 20 vetting questions, red flag patterns, payment model comparisons, proposal and SLA standards, a ready-made RFP template, and a 30/60/90 day performance audit — across every stage of the agency selection process. Whether you are looking to identify trustworthy partners, protect your ad spend, or structure a fair agreement, this checklist provides actionable steps to make the right hiring decision.
Marketing
What you’ll unlock with this Agency Checklist
Evaluate, shortlist, and contract a digital marketing agency that delivers real results — not just beautiful reports.
Ask the right 20 questions before you sign
Evaluate agency experience, reporting, strategy, and contract terms to find the right partner.
Spot red flags before they cost you
Identify warning signs in pitches and proposals before they drain your budget.
Compare payment models and contract terms
Understand retainer and performance-based models to choose terms that fit your goals.
Audit the partnership at 30, 60, and 90 days
Use the RFP and SLA checklists to set expectations and track agency performance.
