AI Search Impact report
The AI Search Impact report analyzes how conversational AI is changing search and brand discoverability. Learn how U.S. consumers use ChatGPT, Gemini, and AI Overviews, where Google traffic is shifting, and how AI is changing research and buying behavior. The report covers AI adoption, zero-click search, consumer trust, AI-driven shopping, and the shift from traditional SEO to GEO. Use the insights to protect organic traffic, understand the new discovery funnel, and plan your visibility strategy for 2026–2028.
AI
What you’ll unlock with this AI Search Report
Understand how AI is replacing Google for millions of consumers — and what your brand needs to do to stay visible and relevant.
See where AI is replacing Google
Discover which searches are shifting to AI and why 60% of Google searches now end without a website click.
Understand how consumers use AI search
Learn how prompts, conversations, voice, and visual search are changing discovery and content visibility.
Understand who trusts AI and how they verify it
Explore generational trust gaps and how brands can build authority with AI-first audiences.
Turn AI traffic into a growth channel
See how AI-referred shoppers convert 31% higher than traditional SEO traffic and how to earn AI citations.
