Pharma Digital Marketing Company

By ordering services from a pharmaceutical digital marketing agency, you can expect growth in all metrics on the Internet. Through current solutions, pharmaceutical products can be presented to the public in the best light, highlighting their advantages, features, and importance. Competent services can also improve conversion rate optimization, engage the audience in purchases, and maximize overall profit.

SEO Management Services

Our specialists develop and optimize websites to achieve top search positions on Google and other platforms. We use targeted pharmaceutical keywords to boost your rankings and refine your site’s content and structure to attract more doctors and patients searching for health information. While SEO results take time, the Elit-Web team ensures continuous optimization and updates for sustained success in the pharmaceutical sector.

Keyword Research & Strategy

New innovative channels are emerging on the market that help promote the site much faster. Keyword research is one of the solutions professionals implement in any strategy, including for the pharmaceutical business. This indispensable part of the action plan is the most important. To ensure the prosperity of a website, we select only relevant and competitive keywords that help position the brand as a leader among competitors. We use paid and free services, allowing us to choose the most suitable phrases, quotes, expressions, short sentences, and other words.

On-Page Optimization

Adjusting texts, tags, links, and other elements of a web page to improve the online presence and search visibility of a pharmaceutical company or brand is what on-page optimization entails, and our experts perform it. We undertake this continuous process, constantly changing due to shifts in Google’s algorithms and other online services to achieve faster success. This service positively affects the site’s ranking in search engines and allows Internet users to find the information (service, product) they are looking for more quickly. This method of optimization helps online bots better understand the web resource.

Technical SEO

One of the main components of search optimization is technical SEO, which our professionals use for both brands operating in the pharmaceutical sector and other businesses. This approach focuses on implementing technical changes to enhance visibility and improve user experience. Effective technical optimization provides numerous benefits, including better indexing, faster page load speeds, mobile adaptation, secure HTTPS, and structured data. Addressing technical issues like updating meta tags, creating sitemaps, and refining headers helps make your website faster and more intuitive, improving its rankings and overall performance.

Content Marketing

Only competent, useful, and highly informative content can attract the attention of target customers. For this reason, the company’s specialists approach the creation and development of textual materials with the utmost responsibility. Content marketing is precisely the service that can demonstrate the strong aspects of a business, enhance its authority, and build trust among Internet users. Thus, the developed content fully aligns with the pharmaceutical theme, so all descriptions, texts, posts, articles, and other written materials correspond to the business’s activities. You should not save on this service, as it is the one that leads to the development of the web resource, getting into the top leaders, and reaching top positions on Google, as well as other online services.

Link Building

Online robot systems consider backlinks when ranking, so our team fully utilizes this service. We choose the most natural, diverse, high-quality, and relevant backlinks. With their help, the site climbs higher in search results, effectively influencing rankings, positions, and other growth criteria. Since link-building algorithms change yearly, experts are becoming increasingly demanding of this type of promotion. Unique written content published on external sites is used to place links. Anchors or direct backlinks are embedded into this content. Therefore, we publish informative materials that people want to share to ensure that the web resource “grows” with natural links.

Reporting & Communication

Regular reporting is crucial to our communication, ensuring the Elit-Web experts deliver updates on time and within agreed deadlines. It contains information on meeting KPIs and other growth indicators. This indicator can vary depending on the project’s specifics, tasks, and other nuances. Achieving traffic from low-frequency queries (because high-frequency ones are occupied by aggregators, making it extremely difficult to compete with them directly) can be an excellent result. Communication with any business owner occurs through convenient marketing online channels — messengers, a personal account in Google My Business, online chat on the company’s website, etc. This ensures that our work is executed with both quality and punctuality.

PPC Advertising For Pharma Business

We implement a specialized advertising strategy to accelerate the growth of a pharmaceutical website and achieve immediate reach. It includes PPC (Pay-Per-Click), which requires payment for each user click. The budget for the advertising campaign can be set to any amount, depending on the financial capabilities of the business. This service lets you quickly bring new visitors to the web resource, attracting paying customers to your pharmaceutical company and generating profit. This type of advertising is highly beneficial under any circumstances, regardless of the kind of business.

Comprehensive Keyword Research

Selecting keywords, phrases, expressions, quotes, and other terms is essential for any advertising campaign.  We use high-quality, thematic, and relevant keywords for effective contextual advertising. Contextual advertising is considered a universal tool that helps acquire new clients online, making effective contextual advertising with appropriate and thematic keywords indispensable. Regarding keyword research, they are selected from a prepared list based on both paid and free online services. With properly chosen queries, you can attract new clients and entice them to purchase services or products online on your pharmaceutical site.

Strategic Campaign Planning

This promotion method helps define the goals of a business project to understand the direction needed for future growth, what to strive for, and what results are essential to achieve upon completion. Our team always aligns current tasks, strategy, and project goals. Regarding the latter, we primarily aim to expand the geographical reach of online sales from a specific region to the entire country, significantly improve logistics and supply chains using online business communication channels, increase the company’s market share, expand the target audience, and much more.

Ad Creation and Copywriting

A particular type of content is the advertising text itself. All effective advertising posts quickly grab the audience’s attention, resulting in increased brand or company recognition and a significant boost in sales. The Elit-Web specialists utilize various advertising texts when promoting products or services. While informative advertising, which makes a brand recognizable on the internet, is one of the most effective, we also use image-based, reminder, promo advertising, etc. When all these aspects are considered, the sale of goods and services becomes instant, swift, and global.

Bid Management and Optimization

Advanced bid management is a crucial service our professionals provide, designed to save you time and financial resources in planning, managing, and launching advertising campaigns. By automating bid management, your pharmaceutical brand can be freed from routine promotional tasks and redirect resources to more strategic challenges, such as enhancing customer focus and competitiveness. We also integrate conversion rate optimization to ensure that your advertising efforts drive higher returns. Our team will consider the system of rules, monitor the positions of the launched ads, and track competitors’ actions to outperform them in the future.

A/B Testing and Continuous Improvement

Testing A/B is the most popular research method in Internet marketing, allowing us to track which ad performs better in terms of format, context, and other aspects. We use this valuable tool to compare the effectiveness of two different ads. Analysis reveals which ad is more popular, which was viewed by a larger audience, what ratings they received, and more. This method aims to understand what changes need to be made or what innovative trends to implement for the advertising campaign to “hit the mark” online and achieve outstanding results, such as increased conversion rates, better ranking, greater audience reach, etc. Additionally, through competent split testing, our experts can determine how to modify an ad to make it more appealing to the target audience and increase the sales funnel from the website.

Performance Tracking and Reporting

Our professionals always provide performance reports that monitor results gathered based on how well an advertising campaign has performed. We provide pharmaceutical companies or brand owners with ready-made reports in electronic form, available for viewing at any time, day or night. These are compiled by our specialists based on manually collected data. The online files are available directly in the personal account, structured with tables, lists, and organized information. This method of communication allows us to synchronize your business goals with the tasks accomplished over a particular period. All reports are provided monthly or per individual agreement with the client.