Paid Advertising Example Ads

In our world, absolutely all people have grown accustomed to the existence of a marketing “knight’s move” in the realm of promoting modern businesses — a paid campaign. This approach is considered a powerful tool that unlocks numerous opportunities for brands, enterprises, and companies. For instance, by implementing a well-thought-out and carefully organized ad campaign, one has the chance to immerse oneself in the world of digital success. 

What is Paid Advertising?

Any format or concept of an ad campaign is, first and foremost, “advertising paid”. In other words, a modern business, whether a company, enterprise, or brand, is willing to purchase space on a specific website or desired online platform to have its creative advertisement featured, illuminated, and presented there. At the same time, the types of paid advertising can be developed in entirely different formats or concepts. For example, display ads, РРС advertising, the widely used Google Ads, and many others. All of these contribute to reaching the pinnacle of success — landing in the TOP 10 list or among the first positions on Google’s search engine. Essentially, any “advertising spot” is paid for directly by the business that is interested in securing that very spot.

Top Types of Paid Advertising

In practice, it has long become clear that paid advertising campaigns are worth the investment — they fully meet the expectations of business clients. At the same time, brands, enterprises, and companies should understand that the types of campaigns are highly diverse. All of them serve as tools of digital marketing. For example, this refers not only to display ads, search ads, and social media ads, but also to video ads, РРС campaigns, email marketing, and many others. On the one hand, any ad campaign will require greater financial resources and careful consideration of all advertising spend, which should be incorporated into the strategy. On the other hand, as real web practice shows, each advertising campaign fully pays off in the long run through the revenue it generates.

Pay-Per-Click (PPC) Advertising

Nowadays, PPC solutions typically refer to high-performing campaigns based on a pay-per-click model. They are widely used to achieve instant, immediate, and ultra-fast engagement with a specific target audience. As a result, payment is made exclusively for each click made by a visitor on the advertisement. This type of campaign is considered highly effective and enables businesses to rapidly scale traffic and test advertising hypotheses in practice.

Social Media Ads

This type of campaign is used by numerous world-renowned brands. The reason is that social media ads not only help promote companies and enterprises but also unlock other exciting opportunities for businesses. Well-executed social media ads enable advertisements to “appear” in the online environment where millions of Internet users spend time every day. Thanks to advantages such as advanced targeting settings, flexibility, and other engaging and highly effective features, this type of advertising offers brands the opportunity to reach accurately and directly — their desired audience.

Display Advertising

Such display advertising campaigns, when placed across various websites and business web resources, have the potential to attract maximum attention. The reason is simple — display ads captivate with bright, creative, and typically highly “visible” visuals, along with appealing and eye-catching formats. Thanks to high-quality display advertising, businesses have the opportunity to increase company visibility and enhance brand recognition. Additionally, display ad is well-suited for building a strong, long-lasting, and professional image, status, reputation, and product or service recall.

Video Ads

This campaign format is one of the most promising today. A top-tier video ad creates memorability, grabs attention, and is capable of conveying emotions with maximum effectiveness. When a video ad is developed with a widescreen format, a strong concept, and a storyline, it is guaranteed to “hit the mark” and get into Google search engine recommendations. Moreover, this type of advertising campaign highlights the benefits, features, and characteristics of a product within just a few seconds (15, 30, 60, etc.). It works perfectly in tandem with other types of campaigns, such as Facebook ads, banner ads, and other paid advertising campaigns. Combining the video format with additional campaign types is a true “win” for any business.

Influencer Marketing

Ordering specific advertising services from opinion leaders can achieve great success. Collaborating with bloggers, celebrities, show business stars, and other well-known personalities allows establishing trust in a company, enterprise, or brand. All this is done through recommendations that authoritative figures “voice” in their Stories on social networks. This method can be classified as content that is very interesting and truly engaging for the target audience.

Native Advertising

This type of campaign most often appears as a certain part of the overall content. As a rule, an ad campaign in this format does not irritate modern Internet users. Most likely, it simply “fleetingly slips by” somewhere among the many different ads that can be seen when searching for something on the Google search engine. Furthermore, this kind of campaign contributes to the active promotion of a company or brand without disrupting the customer experience or other important factors of “tangibility” for the business.

Retargeting/Remarketing

These modern and promising campaigns, by all criteria, allow reminding people who have at least once shown interest in a certain business about specific offers, promotions, and discounts. With the launch of retargeting ads, it is possible to achieve not only a significant increase in conversion rates but also repeated interaction and communication with the specific target audience. Investing in this type of advertising is truly very profitable for businesses.

Microsoft Ads

Campaigns launched and specifically configured through Microsoft Ads are another opportunity for any modern business to reach the peak of success, become leaders, or gain greater recognition in local or global markets. Firstly, this type of campaign covers Internet users from various social and partner search platforms. Secondly, this kind of search ad is a stylish and excellent alternative to Google Ads, featuring a less competitive online environment and a favorable cost per user click.

Result-Driven Paid Advertising Examples

There can be more than enough examples. The key lies in selecting the most appropriate types of paid advertising, thoughtfully planning their stylistic direction, content strategy, additional marketing creatives, and everything related to the development, configuration, and launch of “electronic” advertisements. Simply put, types of paid ads are any form of advertising for which a business is willing to pay real money. And if they are done at a high level, they will lead to success.

Converse

Online stores can apply PPC efforts with key queries about discounts, increasing sales by at least 35%+, thanks to the precise matching of search ad intentions of Internet users.

For example, the Converse brand used PPC solutions called “Domaination” to attract young generation Internet users through interesting and quite funny search queries like “how to kiss,” which enhanced the engagement of the target audience.

Topshop

Brands can launch Facebook ads with seasonal collections to get thousands or tens of thousands of clicks within a few days (thanks to first-class, visually appealing creatives and interesting call-to-actions).

The brand Topshop in 2012 held a Facebook streaming of one of the fashionable and exciting shows in London, gaining global reach, about 200+ million people, after which it immediately sold all the presented looks and its entire collection as a whole.

LOCALiQ UK

Online financial services in work can place banners on profile web sources to increase brand awareness by more than 50%+, thus playing on the usual trust of people in authoritative and thematic platforms.

For example, the company LOCALiQ UK successfully increased brand awareness and got the maximum number of clients with the help of a creative advertising campaign for its small business.

Gandalf

Startups can present their products in videos on YouTube or using search ads, Google ads, or other campaigns, and collect as many competent leads as possible (by clearly demonstrating the advantages of the product or service in action).

One of the popular pharmaceutical brands called “Gandalf” managed to achieve 1316% ROAS and +100% profit using videos in Microsoft Advertising.

White Fox

Various brands, for example, cosmetic ones, can send their products to a blogger whose recommendation can lead to the sellout of the entire line in 1—2 days, thanks to the high level of trust the audience has in this opinion leader.

A company, White Fox (Australia), decided to invite Emily Ratajkowski and Hailey Bieber to its carefully planned campaigns, building a real targeted Gen Z audience (and at the same time, the brand sold its goods for more than 74 million USD in 2024).

Coca-Cola

Manufacturing companies (food, water, other products) can place articles as native advertising or send out emails in this format using email marketing to ultimately get a steady stream of requests from people (since the content was presented as useful information, not as direct advertising).

The beloved company Coca-Cola “Share a Coke” allowed itself such a step as placing personalized bottles (with names), encouraging opinion leaders, bloggers, and celebrities to share them as native social content.

Citibank

Tourist companies can remind Internet users about booking certain tours through retargeting banners, increasing completed purchases by at least 25%+.

The company Citibank launched contextual repeat blocks with ads, after which they were shown to everyone who wanted to take out a mortgage on a specialized site.

Flower Chimp

Various B2B companies can promote their services or goods through the Microsoft platform and get high-quality leads at a low price (thanks to less competition in this service and due to the high relevance of Bing’s audience). 

A brand, through its professional and thoughtful campaigns in Microsoft Advertising, managed to increase conversion rates by 231%, which is an “impressive” figure.

Conclusion  —  Is Paid Advertising Right for Your Business?

For every modern business functioning in today’s complex realities, which desires not just to “survive” in local or global markets, but truly to live and peacefully exist, work, etc., it is necessary to implement paid promotion campaigns into their strategies. Visual effects, interactive elements, convincing calls to action, and truly “visible from afar” content in video format or any other — that is what captures modern society. The main thing is to create a genuinely grandiose campaign in every sense of the word, capable of ensuring a high level of profit, winning the hearts of clients, and bringing the business to the highest level by all indicators of success.