Digital Marketing Services

Our team provides expert online advertising solutions with a personalized approach and extensive practical experience. We offer SEO services grounded by analytics and constant monitoring that promote a brand across multiple marketing channels simultaneously. For effective promotion and optimization, we create a tailored, up-to-date content plan aligned with search engine algorithms. The strategy incorporates content creation, targeted email campaigns, and strategic social media engagement. Custom digital marketing ensures modern local businesses achieve a strong online presence, high search engine rankings, and broad audience reach. Professional and high-quality marketing solutions positively impact conversion rates, and organic traffic, and attract financially capable target audiences essential for any company or brand.

SEO Services

The internet marketing initiatives we have always include all marketing efforts related to professional SEO implementation. Committed to delivering results, we provide both individualized and turnkey solutions for refinement. These solutions are suitable for all types of businesses that want to become leaders among local competitors and achieve significant success on the web. To achieve this, we use content marketing and other services, as well as several promotion methods in combination, with proven techniques, tactics, practices, and other tools for the growth and prosperity of a business website. Before providing solutions, Elit-Web offers a free individual consultation.

On-Page

Providing online marketing services begins with optimizing individual elements of web pages. Various methods, practices, technologies, and tactics are employed to elevate the business website’s ranking in popular search engines (such as Google). Internal refinement involves a comprehensive set of actions, including improving site loading speed, optimizing the mobile version, setting up indexing, adding microdata for enhanced snippets, selecting appropriate headlines, titles, and descriptions, configuring user-friendly URLs, and creating effective internal linking. These measures maximize search traffic, enhance ranking and conversion, and improve the site’s relevance for search engines while making it more user-friendly.

Off-Page SEO

At Elit-Web, we handle external optimization by focusing on activities outside the business website to enhance authority, build trust, and strengthen reputation. This includes building a strong link profile with high-quality, relevant backlinks to improve rankings. The team of experts leverages popular social networks to influence how search engines perceive content, manage and enhance the business’s online reputation, and publish original, well-structured guest content with links to the business site on third-party platforms. Additionally, we actively participate in online communities. These strategies collectively help the website gain authority and reliability with search engine algorithms.

White Label SEO 

The approach to SEO emphasizes the use of exclusively ethical and legal promotion techniques. We undertake improvement actions to improve the search and ranking of the website in online systems. “White” optimization includes following recommendations and best global practices established by online robots, specifically focusing on providing valuable content and a positive user experience. The methods are centered on creating high-quality, authoritative, and relevant content. This ensures long-term success by building a strong foundation for business growth, enhancing user experience, improving search engine rankings, and protecting the website from penalties.

Pay-Per-Click (PPC) Advertising

This is one of the most relevant advertising payment models today, where a company or brand owner is willing to pay for clicks on ads or special online banners launched for their business. We provide this operation at a high level, considering all nuances and specifics. The main goal of such a campaign is to make managing the advertising budget convenient and make qualified leads go through the funnel to reach the conversion phase. The advantage of this model is that the business owner only pays when the user not only views the ad or video but also clicks on it (redirecting to the company’s or brand’s website). Our digital marketers not only skillfully set up advertising campaigns but also know precisely how to create ad or banner content and launch them. They also excel in choosing the best platforms or search engines for placement.

Search Ads

Such advertising consists of ads that most frequently appear on search pages and in the results of various popular search engines used by modern Internet users. The professionals select relevant keywords and create original, creative, and unique content for these ads. Simply put, when a user starts searching for specific information, this type of ad will be offered in the search results. Among the main benefits for businesses is the ability to select target audience parameters in great detail. Such an advertising campaign can increase website conversion rates and reduce the cost of attracting new clients. The key difference from other types of advertising on different web platforms is that search ads are initially shown only to an interested audience and are displayed immediately when a query is made.

Display Ads

This refers to various types of ads: graphic (banner), text, video, or audio. Therefore, display advertising is a type of ad that always focuses on visual perception by Internet users. We conduct this operation at a high level and always take into account the marker of interactivity. Essentially, our digital marketers create and develop clickable ads, allowing any modern business to interact effectively with its target audience. Display ads typically drive significant website traffic, increase social media followers, boost product popularity, enhance domain recognition, and improve business visibility. They also ensure high audience engagement and foster an emotional connection through compelling visuals. Wide coverage on the site is also guaranteed.

Shopping Ads

A well-known advertising campaign on the Google search network features banners with detailed information about offerings. All necessary data is automatically loaded from feeds set up during the campaign configuration by our internet marketing services. Elit-Web ensures high-quality creation and development of product ads, focusing on advertising only available products, specifying purchase conditions (return policy), and providing payment and order details. This approach gives users a clear understanding of the advantages of purchasing from the business’s website. Well-configured ads achieve optimal performance, maximize revenue, increase user engagement, and boost online sales from the promoted web resource.

Social Media Advertising

These advertising campaigns, created through targeting on popular social platforms, serve as a temporary alternative to traditional promotion channels. Social media ads are highly relevant and effective because social media audiences are very active, and the number of internet users on social networks is growing daily. Digital marketing experts emphasize that people are increasingly ready to make purchases while browsing their social media feeds. Therefore, creating, developing, setting up, and launching these interactive marketing campaigns, including targeted advertising, is crucial. The main goal is to present a relevant offer to users at the right moment.

Targeted Ad Campaigns

We analyze the offerings, determine the target audience (by age criteria, interests, psychotype, consumer scenarios, needs, income level, etc.), and then launch the targeting. This type of advertising campaign is configured directly through the business profile created on the social media platforms. For instance, when there is a web page, full optimization can be performed from it — creating a video or photo, and several images that will later be used in the ad. Essentially, we set up the targeting in such a way that we prepare banners, texts, and other visual elements. Then Elit-Web professionals track and analyze the site’s advertising on social networks, and scale your marketing campaigns to achieve expanded audience reach and new groups of users — potential clients.

Retargeting Strategies

Our digital marketing strategies involve working with a target audience that has already interacted with the business’s website or its social media profile at least once. Among the types of social media retargeting, we can mention the pixel installed on the site, which helps identify users who visited the business website. This allows the platform to re-engage these users with ads. Another method is using the audience database file. If a business has a database of its clients, it can be uploaded to the ad manager to show special offers or announce new products to this internet audience. Additionally, we consider interaction with the brand’s ad or page on social media. We save the audience that interacted with the business’s site and then segment them based on their interaction type and the ad campaigns they engaged with. This includes those who saw the ad, liked the post, showed interest in a new post, and clicked on the ad link.