Unlayer

Over a span of 1.5 years, we embarked on a purposeful SEO venture with Unlayer, a leading player in the SAAS sector. Our concerted efforts were centered around boosting the brand's visibility on search engines and expanding its organic reach.
x3
Increased organic traffic
1700
referring links
Unlayer

Company and project objective

Established on October 10, 2017, Unlayer has positioned itself as a key player in the SAAS landscape. Operating within the United States, their innovative solutions in the email editor niche have garnered recognition for their efficacy and innovation.

Customer goal: Increase search engine traffic

Our strategy

Our pragmatic approach encompassed a range of tasks, all meticulously designed to enhance Unlayer’s digital presence and amplify search engine performance:

Expert commentary
Alex Weston
Head of SEO
This is a case study in the email editor niche, which also belongs to SAAS. We improved the technical SEO and optimized the website loading speed. Next, we focused on the email templates pages and their optimization. We also wrote content in the blog using very broad clusters of queries related to email. In a year and a half of promotion, traffic from the USA from search increased by 3 times.

Progress

01

Thorough Technical SEO Audit

Our journey kicked off with a comprehensive evaluation of the website’s technical underpinnings, aimed at identifying and resolving latent issues that could potentially impact search engine performance.

02

On-Page SEO Optimization

Implementing refined on-page SEO strategies, including meticulous meta tag enhancements, focused headings, and strategic internal linking, to boost search rankings.

03

Technical Issue Resolution

Addressing technical anomalies with swiftness and precision, ensuring the seamless functionality of the website and augmenting search visibility.

04

SEO Strategy Development

A tailored SEO strategy was meticulously formulated, encompassing focused keyword research, content optimization, and strategic outreach endeavors.

05

Content Optimization and Creation

The creation and optimization of content, thoughtfully aligned with relevant keywords and user preferences, to deliver an engaging and informative user experience.

Results

Over 18 months, these concerted efforts resulted in a remarkable threefold surge in search-originating traffic from the United States. This transformation underlines the effectiveness of our tailored approach and speaks to our commitment to steering brands towards meaningful digital expansion and success.

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