“Tarrant Roofing” is a well-established roofing company with a solid presence in the United States. Specializing in roofing solutions, the company has been serving clients with top-quality services since its inception in 2010.
Customer goal: Increase search engine traffic
Our comprehensive strategy began with building a tailored SEO plan that would align with the client’s goals. We conducted a thorough SEO audit to identify existing issues and opportunities for improvement. Local SEO played a pivotal role, with a focus on Fort Worth as the primary geographic target.
NAP (Name, Address, Phone Number) optimization was implemented to ensure consistent and accurate business information across online platforms. Link building efforts were strategically carried out to improve the website’s authority and reputation within the roofing industry.
Our journey began with an in-depth SEO audit, meticulously examining the website’s technical aspects, content quality, and performance metrics. This audit provided valuable insights into the root causes of existing challenges and guided our subsequent actions.
Recognizing the significance of localized visibility, we implemented targeted local SEO strategies to establish a strong online presence in Fort Worth. This involved optimizing Google My Business, local directories, and other platforms to ensure accurate business information.
To enhance the website’s authority and relevance, we engaged in a strategic link building campaign. By acquiring high-quality backlinks from reputable sources within the roofing industry, we aimed to boost the website’s credibility and search engine rankings.
We performed comprehensive keyword research to identify relevant search queries. Subsequently, we optimized existing content and developed new keyword-centric landing pages. This step aimed to align the website’s content with user intent and improve its visibility in search results.
A pivotal aspect of our implementation involved optimizing the website’s structure and content layout. By enhancing navigation, improving page load times, and ensuring mobile responsiveness, we aimed to deliver an exceptional user experience that encourages engagement and conversions.
As the project continues to unfold, “Tarrant Roofing” has experienced significant improvements in its online presence and lead generation. The strategic combination of local SEO, optimized content, and improved website structure has resulted in a threefold increase in leads. The ongoing efforts exemplify the impact of data-driven SEO strategies in driving tangible business growth.
