Superiormover.ca

Superiormover.ca, a company specializing in local transportation in Canada, approached us with a significant challenge: high click costs and elevated conversion expenses. As a small firm with operators and movers using their trucks, they faced intense competition in the service sector, leading to a costly advertising landscape.
+ 125%
Conversions
- 33.33%
Cost per conversion
- 57.5%
Cost per click
Superiormover.ca

Company and project objective

Superiormover.ca is a local transportation company based in Canada that specializes in efficient and reliable moving services. With a dedicated team of operators and movers who utilize their trucks, Superiormover.ca focuses on delivering exceptional service to both residential and commercial clients. Their commitment to quality and customer satisfaction has made them a trusted choice for individuals and businesses seeking professional moving solutions.

As a growing player in the competitive moving industry, Superiormover.ca differentiates itself through its personalized approach, attention to detail, and expertise in logistics. The company understands the unique challenges associated with each move and strives to provide tailored services that meet the specific needs of its diverse clientele.

 

Superiormover.ca has established a solid reputation in the Canadian market, serving a wide range of customers, from families relocating to new homes to businesses requiring efficient transportation of goods. With a focus on continuous improvement, Superiormover.ca is dedicated to enhancing its service offerings and operational efficiency to adapt to the industry’s evolving demands.

Client’s goals

The client approached us with specific objectives:

  1. Reduce cost per click
  2. Decrease cost per conversion
  3. Increase the number of conversions
  4. Improve return on ad spend (ROAS)

Our strategy

In the strategy at the ad account level, the following tools were employed:

  1. Search Campaign Optimization: Focused on enhancing the visibility and effectiveness of search campaigns to ensure potential customers could easily find Superiormover.ca when searching for local transportation services.
  2. Ad Quality Improvement: Developed compelling ad creatives and optimized ad copy to communicate the unique selling points of Superiormover.ca’s services.
  3. Landing Page Optimization: Improved landing pages to enhance user experience and conversion rates, ensuring that visitors received relevant information and calls to action.

Additionally, the initial types of campaigns were subdivided by major cities to allocate the maximum budget and enhance visibility in those areas.

Expert commentary
Vlad Zachary
Head of PPC
Superiormover.ca faced high click and conversion costs in Canada’s competitive transportation market. Our targeted optimizations, including a technical audit, search campaign refinement, ad quality improvement, and landing page tweaks, led to an increased advertising budget from $40,000 to $60,000. This investment resulted in conversions growing from 140 to 315, cost per conversion decreasing from $285.71 to $190.48, and cost per click dropping from $40 to $17. These changes boosted return on ad spend (ROAS) and tripled conversions. The client is now pausing ads to launch a new website. Our work shows how strategic digital marketing can effectively address challenges and achieve significant results.

Progress

01

Conducted a Detailed Technical Audit:

Our specialists performed a thorough analysis of the existing ad account, identifying specific areas where optimization was necessary to improve performance metrics.

02

Focused on Search Campaigns:

Prioritized refining search campaigns to increase relevance and attract the right audience effectively.

03

Enhanced Ad Quality:

Worked on improving the quality of advertisements to better engage potential customers and increase click-through rates.

04

Optimized Landing Pages:

Made targeted adjustments to landing pages to improve user experience and conversion rates, ensuring that visitors received pertinent information that encouraged them to book moving services.

Results

We successfully achieved all the goals set by the client. The key outcomes were as follows:

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