Stan’s

In this concluded SEO project, we partnered with Stan's Heating, Ventilation, and Air Conditioning (HVAC), a reputable player in the HVAC industry in the United States. Over a span of 5 months, our endeavor was aimed at significantly elevating the company's search engine visibility and organic traffic.
7700
number of site visits per month
663
referring links
Stan’s

Company and project objective

Since its establishment on April 9, 1998, Stan’s HVAC has established itself as a leading name in the HVAC sector. Operating across the United States, they have gained recognition for their top-quality HVAC solutions and customer-centric approach.

Customer goal: Increase search engine traffic

Our strategy

Our comprehensive project strategy encompassed an array of tasks to amplify Stan’s HVAC online presence:

Expert commentary
Alex Weston
Head of SEO
The main request of the client was to occupy the top 3 Google search results in Austin ,TX, and also to enter the local pack. At the start, we fixed the technical errors on the site, added and expanded the content on the landing pages, and started to place local links on the site. The main focus of our work was on the optimization of blog articles and the writing of new traffic-generating content. The traffic to the site increased by 1.5 times from the start of SEO work

Progress

01

Project Assessment and Goal Refinement

Begin by thoroughly understanding the client’s goals and refining the project’s objectives to tailor the SEO strategy specifically for Stan’s Heating, Ventilation, and Air Conditioning (HVAC).

02

Competitor Analysis and Benchmarking

Conduct a detailed analysis of key competitors in the HVAC industry in Austin, TX, to gain insights into their strategies and identify opportunities for differentiation.

03

Website Optimization

Implement on-page SEO techniques, including optimizing meta tags, headings, and internal links, to improve the website’s search engine visibility and user experience.

04

Local Search Optimization

Develop a comprehensive local SEO strategy, including optimizing Google My Business, obtaining local citations, and enhancing location-specific content to enhance visibility in Austin, TX.

05

Content Strategy and Creation

Create a tailored content strategy that aligns with Stan’s HVAC expertise and customer needs. Generate high-quality, engaging content, including blog articles, guides, and informative resources.

Results

Throughout the 5-month collaboration with Stan’s Heating, Ventilation, and Air Conditioning (HVAC), our strategic SEO efforts yielded remarkable outcomes that exceeded initial expectations. The project’s goals of enhancing search engine traffic and local visibility in Austin, TX, were achieved through a synergistic approach and meticulous execution.

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