Softinventive.com is a leading provider of network management and IT asset management solutions. Their software suite helps businesses streamline network operations, automate routine tasks, and efficiently manage IT infrastructures. Despite its strong product lineup and reputation, Softinventive needed to enhance visibility in search engine results, attract more relevant organic traffic, and increase conversion rates.
Softinventive’s primary goals included improving SEO performance by ranking higher for competitive keywords, expanding their organic traffic, and boosting conversions from their website.
Client’s Goals
Softinventive approached us with clear objectives:
We devised a comprehensive SEO strategy tailored to Softinventive’s goals, combining on-page and off-page SEO techniques to improve site visibility, boost keyword rankings, and drive more organic traffic.
We began by conducting a thorough analysis of Softinventive’s website, identifying priority pages and opportunities for optimization. This included auditing existing content, analyzing keyword gaps, and ensuring that high-value keywords were incorporated effectively into titles, meta tags, and page content.
We optimized content on priority pages, adding relevant keywords and improving the overall quality of the text. Additionally, we created new content to address key search queries and increase Softinventive’s visibility for a wider range of search terms, ensuring both search engines and users found the content valuable.
We implemented comprehensive on-page SEO improvements, optimizing meta titles, descriptions, and headings. This ensured each page aligned with target keywords while maintaining a user-friendly experience. Additionally, we enhanced site structure and internal linking to improve crawlability and indexing.
Our off-page efforts included acquiring high-quality backlinks from authoritative sources through outreach, directory submissions, and forum placements. We also focused on reclaiming broken links to improve Softinventive’s backlink profile and increase domain authority (DA).
We continuously monitored the site’s performance, tracking keyword rankings, traffic growth, and conversion rates. Based on the data, we made iterative adjustments to both on-page and off-page strategies to maintain steady progress and ensure that Softinventive continued to see positive results in search rankings and traffic.
Our collaboration with Softinventive has led to steady and measurable improvements in their SEO performance. Over the five months from March 2024 to July 2024, we achieved a notable 29.4% increase in organic traffic and significant gains in search rankings. The increased visibility in search engine results has also positively impacted conversions, bringing more qualified visitors to their site.
Traffic Growth Over Time
Organic traffic has consistently increased from 2,081 users in March 2024 to 2,693 in July 2024, reflecting the effectiveness of our SEO strategy and continued optimization efforts.
