SANMARINE

SANMARINE, a U.S.-based cosmetics brand specializing in premium skincare products, partnered with Elit-Web to optimize its PPC campaigns and establish a competitive edge in the crowded cosmetics market. The collaboration resulted in dramatic improvements, increased conversions, higher revenue, and an impressive ROAS.
216%
Increase in Conversions
+357%
Revenue Growth
from 192% to 427%
ROAS Improved
SANMARINE

Company and project objective

SANMARINE sought to create a cost-efficient PPC strategy to grow its customer base, improve visibility, and drive sales in the highly competitive U.S. cosmetics market. The main goal was to optimize ad spending while targeting eco-conscious consumers interested in natural skincare solutions, ultimately increasing conversions and revenue.

Client’s Goals

  • Improve the cost-efficiency of their PPC campaigns to scale effectively.
  • Increase conversions and revenue through targeted advertising.
  • Establish SANMARINE as a trusted brand for premium natural skincare products.

Our strategy

Elit-Web implemented a comprehensive, data-driven approach to optimizing SANMARINE’s PPC campaigns. We significantly improved all key performance indicators by focusing on high-intent keywords, compelling ad copy, and precise audience targeting.

Expert commentary
Vlad Zachary
Head of PPC
“In a competitive theme like cosmetics, every detail matters. We connected the brand with the right audience by focusing on high-intent keywords and crafting ads aligned with SANMARINE’s eco-conscious values. The result was a PPC strategy that increased revenue and helped SANMARINE establish itself as a key player in the natural skincare market.”

Progress

01

Campaign Audit and Resource Reallocation

We began with a comprehensive audit of SANMARINE’s PPC campaigns, identifying inefficiencies and reallocating budgets toward high-performing keywords and campaigns.

02

Keyword Refinement and Negative Keyword Strategy

High-converting keywords such as “natural anti-aging cream” were prioritized, while negative keywords were added to filter out irrelevant searches. This significantly improved the quality of traffic.

03

Ad Copy Revamp

Ad copy was rewritten to emphasize SANMARINE’s core values of natural ingredients and cutting-edge technology. Dynamic headlines, product benefits, and calls to action helped improve click-through and conversion rates.

04

Advanced Audience Segmentation

Targeting parameters were refined to reach eco-conscious and organic product-seeking demographics. Retargeting campaigns were launched to re-engage site visitors who had not converted.

05

Real-Time Performance Monitoring

Campaign performance was continuously tracked, and adjustments were made to bids, targeting, and ad placements to ensure sustained growth and improved ROAS.

Results

The collaboration between SANMARINE and Elit-Web resulted in extraordinary growth. Conversions increased by 216%, jumping from 60 to 183. Revenue skyrocketed by 357%, growing from $2,800 to $12,810. The cost per conversion dropped from $25 to $16.39, making the campaigns significantly more cost-effective. Despite a slight increase in CPC (from $0.86 to $0.90), the ROAS surged from 192% to 427%. Additionally, the average purchase value rose from $48 to $70, reflecting the success of targeting higher-value customers.

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