In the beginning, S10Home went to Elit-Web with an already established online presence led by regular conversions, making sales for $32400 every month. They were also making 27 conversions for $233,33 per one, but like any business, they wanted to increase their revenue with a short-term PPC campaign. They invested around $6300 on PPC with $0,90 CPC, acquiring 514,29% ROI.
They required assistance in optimizing their PPC campaign strategy, more precisely reducing their spending costs and eventually fueling the final results. We’ve encountered some challenges; one is that a suboptimal campaign structure took place. In this way, it affected their advertising, which led to higher costs and a lower conversion rate, so, we solved it with optimization.
Customer goal
S10Home aimed to reduce costs related to PPC campaigns and eventually increase final ROI. They wanted to advance their market share with a highly targeted strategy, increasing revenues and scaling business. The retailer will stick out from the crowded furniture market with all the points included.
In this way, we acquired better chances to convince the mass of prospective customers to take desired actions — click through the ad and occasionally go through the sales funnel.
With in-depth market analysis and precise planning, the team of Elit-Web’s experts has created a clarified approach to make the whole operation way more straightforward. Besides investigating tactics, we’ve also employed the following critical points:
This way, we can understand where those fields require adjustments in campaigns delivering poor results. Similar procedures allow a change in how a brand advertises and targets the intended social groups, showing weak spots.
We’ve improved audience targeting to captivate those who care about nature and the impact of resource gathering. Our targets were groups interested in interior design — which enabled us to maximize results.
PPC campaigns began to thrive as keywords appeared adjusted to more relevant terms. When a campaign is optimized to meet a user’s intent but not keyword-stuffed, it’ll lead to increased ad visibility so that customers can find the website.
It isn’t enough to just place appropriate keywords and wait for results; a paid campaign must be appealing and resonate with a customer’s mind. We must give them value through content to overcome their expectations and get a chance to sell the items.
When a business initiates a circulation of optimized ads, it’s also mandatory to monitor its execution to save the budget at the correct moment. Since campaigns don’t always run smoothly, it’s critical to have the eyes of experts sitting in front of displays.
We’ve revived the PPC campaigns of the intended partner with the exhibition of impressive numbers. The result shows that the ads were successful and increased the brand’s market presence in the sustainable furniture industry. Here is the result: