S10home.com

The retailer provides handcrafted wooden tables with renewable materials. S10Home contributes to high-quality production and promotes sustainability within the US. Their tables are designed to cater to both households and outdoor encirclement; hence, they require strong PPC advertising to maximize ROI and effectively convince the target market.

Company and project objective

In the beginning, S10Home went to Elit-Web with an already established online presence led by regular conversions, making sales for $32400 every month. They were also making 27 conversions for $233,33 per one, but like any business, they wanted to increase their revenue with a short-term PPC campaign. They invested around $6300 on PPC with $0,90 CPC, acquiring 514,29% ROI.

They required assistance in optimizing their PPC campaign strategy, more precisely reducing their spending costs and eventually fueling the final results. We’ve encountered some challenges; one is that a suboptimal campaign structure took place. In this way, it affected their advertising, which led to higher costs and a lower conversion rate, so, we solved it with optimization.

Customer goal

S10Home aimed to reduce costs related to PPC campaigns and eventually increase final ROI. They wanted to advance their market share with a highly targeted strategy, increasing revenues and scaling business. The retailer will stick out from the crowded furniture market with all the points included.

Our strategy

In this way, we acquired better chances to convince the mass of prospective customers to take desired actions — click through the ad and occasionally go through the sales funnel.

With in-depth market analysis and precise planning, the team of Elit-Web’s experts has created a clarified approach to make the whole operation way more straightforward. Besides investigating tactics, we’ve also employed the following critical points:

PPC Campaign Types

Expert commentary
Vlad Zachary
Head of PPC
When our team looked at S10Home’s current PPC campaigns, we spotted that they featured inadequate use of high-intent keywords. We reshaped their bidding strategy, focusing on users who care about eco-friendliness and the art of interior design. Implementing it preserved robust targeting while making the intended ads more cost-effective. It also embraced shifting keyword focus on more specific terms like “handmade oak dining tables” and “sustainable walnut desks,” which people type when searching. The team also encountered the challenge of competition in the sustainable furniture market, with the need to delimit product offerings while raising visibility. Later, with a reliable monitoring system that was gathering data on campaigns’ operations, making sure that we could implement changes over time.

Progress

01

Campaign Overhaul and Further Optimization

This way, we can understand where those fields require adjustments in campaigns delivering poor results. Similar procedures allow a change in how a brand advertises and targets the intended social groups, showing weak spots.

02

Adapting Targeting to Demographics

We’ve improved audience targeting to captivate those who care about nature and the impact of resource gathering. Our targets were groups interested in interior design — which enabled us to maximize results.

03

Specifying Keyword Bidding Strategy

PPC campaigns began to thrive as keywords appeared adjusted to more relevant terms. When a campaign is optimized to meet a user’s intent but not keyword-stuffed, it’ll lead to increased ad visibility so that customers can find the website.

04

Tailoring Ad Copy with Sales Language

It isn’t enough to just place appropriate keywords and wait for results; a paid campaign must be appealing and resonate with a customer’s mind. We must give them value through content to overcome their expectations and get a chance to sell the items.

05

Constant Monitoring for Improvements

When a business initiates a circulation of optimized ads, it’s also mandatory to monitor its execution to save the budget at the correct moment. Since campaigns don’t always run smoothly, it’s critical to have the eyes of experts sitting in front of displays.

Results

We’ve revived the PPC campaigns of the intended partner with the exhibition of impressive numbers. The result shows that the ads were successful and increased the brand’s market presence in the sustainable furniture industry. Here is the result:

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