RYERCAT.com is a trailblazer in the pet care industry, offering specialized toothbrushes that make a tangible difference in feline dental health. With a strong commitment to quality, innovation, and customer satisfaction, the company is well-positioned for continued success and growth.
The company offers a range of toothbrushes specifically designed to meet the unique dental needs of cats. These products are crafted with feline comfort in mind, ensuring that brushing is a stress-free experience for pets and their owners. The toothbrushes are made from safe, durable materials that effectively clean teeth and gums, helping to prevent dental issues such as plaque buildup, gum disease, and bad breath.
RYERCAT has established a strong presence in the pet care market, particularly in the United States. The company serves diverse customers, from individual cat owners to veterinary clinics and pet care retailers. By focusing on a specialized niche, RYERCAT.com has built a loyal customer following and distinguished itself from competitors.
Client’s goals:
It approached us with the intention of increasing its sales in the U.S. market. At the time, they faced significant challenges, including high expenses and a low number of conversions. Our specialists began with an extensive technical audit of their PPC campaigns, identifying multiple issues within the account, such as duplicate and malfunctioning conversions.
In the strategy at the ad account level, the following tools were employed:
Additionally, the initial types of campaigns were subdivided by major cities to allocate maximum budget and enhance visibility in those areas:
Conducted a detailed analysis of the performance of product groups and individual products. Identified product groups that generated interest and site visits but did not result in sales, as well as the top 10 best-selling items.
Determined that ads were being shown in regions where delivery was either impossible, difficult, or unprofitable. Identified major cities with consistent sales, suggesting the potential for separate campaigns with dedicated budgets for these locations.
Concluded that search advertising was not cost-effective under any circumstances.
Created a three-month media plan. The first month was expected to be unproductive due to significant changes in account structure and strategy, with the client forewarned about the anticipated slow performance. Projected substantial improvements in the second and third months.
We successfully achieved all the goals set by the client. The key outcomes were as follows:
