Pawious

Pawious®, a premium pet accessories brand, sought our help to enhance its online presence through SEO. They aimed to improve its rankings in search results, drive organic traffic, and increase conversion rates. The challenge was to optimize the website for better visibility in a competitive niche while focusing on long-term growth.

33.99%

Traffic Increase

+32%

Increase in Average Order Value

+41

Top-10 Rankings

Subject:

Pet Accessories

Region:

USA

Status:

Ongoing

Domain registration:

2017

Duration of work:

13 months

Company and project objective

Pawious.com is a leading brand in the pet accessories industry, offering stylish, high-quality products for pet owners who want the best for their furry companions. Pawious focuses on functionality and aesthetic appeal, from ergonomic leashes to comfortable beds. The company’s dedication to pet welfare and customer-centric approach has earned it a loyal following in the U.S. and beyond.

Despite its strong product lineup and brand appeal, Pawious needed help expanding their online visibility and capturing a larger organic search market share. Their main goals were to improve their SEO rankings, boost organic traffic, and ultimately increase conversion rates and average check sizes.

Client’s Goals
Pawious approached us with several key objectives:

Achieve higher rankings in Top-3, Top-10, and Top-30 search results.

Increase overall website traffic through organic search.

Improve conversion rates and average order value.

Optimize page indexing and click-through rates (CTR).

Our strategy

To meet Pawious’ ambitious goals, we implemented a comprehensive SEO strategy that covered both on-page and off-page techniques.

Focused on enhancing the quality and relevance of content on top-ranking pages, optimizing up to 50 pages per month.

Improved Page Titles and Meta Descriptions for 200 pages each month, ensuring higher click-through rates in search results.

Streamlined and optimized URLs to make them more search-friendly.

Added descriptive Alt attributes to images to improve both accessibility and search rankings.

Implemented Schema markup for better visibility in search results.

Improved user experience and trustworthiness through better navigation, loading speeds, and authoritative content.

Acquired high-quality outreach links from trusted sources to build domain authority.

Increased brand awareness through community engagement and relevant submissions.

Focused on increasing brand mentions across pet-related platforms.

Identified and replaced broken links on external websites with Pawious content, improving their backlink profile.

Expert commentary

Alex Weston

Head of SEO

“Pawious came to us with a clear vision: they wanted to dominate their niche in organic search and grow their customer base. Our comprehensive SEO approach tackled both technical optimizations and content strategies. Over the past several months, we’ve seen continuous growth in their search rankings, directly translating into higher traffic and conversions. Organic traffic skyrocketed from 588 monthly visitors in August 2023 to over 9,500 by July 2024. Ranking improvements were equally impressive — Top positions jumped by 10, Top-10 by 41, and Top-30 by 35. We’re proud of the progress so far and confident these results will continue to compound.”

Progress

Content and Meta Tag Optimization

We worked systematically, improving 50 content pages and 200 meta tags monthly. This effort helped increase click-through rates and ensured search engines better indexed high-value pages.

Behavioral Analysis and SEO Optimization

We focused on understanding how users interacted with the site. By optimizing key behavioral factors, we reduced bounce rates and improved the overall user experience, leading to better SEO performance.

Outreach and Backlink Building

Off-page SEO efforts focused on acquiring quality backlinks through outreach, which helped to elevate Pawious’ domain authority. We used forum posts and outreach links to drive more organic traffic.

Detailed Performance Tracking

We conducted in-depth analyses of traffic sources and keyword positions every month. This data informed our ongoing strategy and allowed us to pivot quickly where needed, ensuring consistent growth.

Results

Our collaboration with Pawious has produced outstanding results in a relatively short period. Throughout the project, we’ve seen continuous growth in organic traffic, ranking positions, and critical performance metrics. From August 2023 to July 2024, organic traffic increased by an impressive 33.99%, while significant gains in search engine rankings were achieved across Top-3, Top-10, and Top-30 keyword positions. The average order value rose by 32%, reflecting the improved user experience and better-targeted traffic.

Traffic Growth Over Time
August 2023 to July 2024 saw remarkable growth in organic traffic, starting at 588 visits per month and rising to 9,539 visits by July. The traffic peaked in February 2024, with steady performance throughout the year.