Our client specializes in selling luxury outdoor furniture, lighting systems, patio decorations, verandas, and balconies in the United States. Despite the fact that our client’s websites were created over 10 years ago and received approximately 65 thousand organic visits per month, it was not sufficient for successful growth when compared to direct competitors such as retailers Walmart, Home Depot, and others.
Among the main advantages of the company are: a wide range of furniture for patios, verandas, and balconies; assistance from consultants in the selection of goods; convenient catalog available on the online platform; the ability to choose decor in different styles.
The client’s goal is to improve site visibility and increase traffic by at least two times.
The main directions are identifying and resolving technical shortcomings on the sites, internal SEO optimization and external promotion of web resources.
To achieve these strategic objectives, the following steps will be taken:
During the initial technical audit, our team compiled a list of major technical errors and inaccuracies that were negatively affecting SEO promotion. Our specialists then reconfigured the redirects, optimized the images on the site, corrected the header structure (H1-H6) logic, and addressed other errors in meta tags. The micro formatting has also been improved, duplicate entries in the Description have been removed.
To enhance the site’s visibility in search results, our team decided to increase the amount of unique content. By incorporating relevant keywords into high-quality texts, we were able to surpass competitors in the niche and attract new users to the site. Our specialists conducted a thorough analysis of the topics, studied the needs of the target audience in the region, and created an extensive semantic core. Based on this plan, we prepared a technical specification for writing landing page texts.
Additionally, during the preliminary marketing audit, we identified the company’s strengths that gave it an advantage over its competitors. In the newly optimized content, we made sure to highlight these distinctive features of our client.
The analysis of the link profile of the websites revealed that it predominantly consisted of low-quality links and was blocked. Our link building specialist has developed recommendations to replace outdated links with highly authoritative references. The selection of donor sites considered the site’s thematic relevance, regional references, and the credibility of the resources. Additionally, it was crucial for our project’s development that the traffic on donor sites showed a dynamic increase.
Our initial goal for the first two months was to completely eliminate substandard links. We have successfully achieved this goal without a decrease in the total number of external links. As a result, the link profile of our client’s site and web resources has avoided penalties from search engines.
Another aspect of our external website optimization efforts in the USA was crowd marketing. During this stage, we incorporated high-quality anchor-free “dilution” entries into our anchor list.
Prioritizing users from the USA, we focused on creating a simple and logically clear website structure with user-friendly content. During the audit process, it was identified that an information section was lacking, and popular traffic channels were not utilized.
To address these issues, we decided to develop an information center with engaging and user-friendly content. Furthermore, we chose to use Pinterest as an additional source for promoting our sites.
In just the first month of work, the number of search referrals increased from 27,186 to 38,857. Further, traffic dynamics remained at the same level.
