SMM

Panauto Leasing

Panauto Leasing is a well-known provider of automobile leasing services in the US. The company focuses on providing flexible, customized leasing alternatives for both individuals and corporations. Their support team empowers clients by giving clear, jargon-free answers about lease choices, allowing them to make decisions without additional complexity.

45%

Increase in average post reach

10x

Increase in organic reach

Region:

United States

Status:

Ongoing

The Challenge

Panauto Leasing was having trouble making an impression in the cutthroat American leasing market when it contacted Elit-Web’s social media experts. It maintained a small digital footprint despite offering a wide range of services and a devoted clientele. To engage contemporary audiences who are scanning through crowded social feeds, the company’s social media presence lacked visual appeal, consistency, and direction.
Key requests included:

Increase Brand Awareness: With so many leasing firms vying for attention online, Panauto required an identifiable social identity to increase traction with new clients.

Boost Engagement & Reach: The organization intended to improve interactions on its platforms, simultaneously reaching a part of the market with engaging content.

Our strategy

Elit-Web completely overhauled the social media presence of the company, to create a trustworthy brand voice that cuts through the noise rather than posting material.

Brand Repositioning: We ditched the corporate tone and embraced the “Rebel” archetype, making Panauto a straight-talker in an industry full of fine print and gimmicks. This built authenticity and trust with customers.

Creative Content Strategy: We designed a clear, engaging content strategy, educational posts to simplify leasing, storytelling to foster connection, many formats for engagement, humor through sketches, and news-based updates to stay relevant.

Emphasis on Video: We prioritized short, punchy videos that tackled customer frustrations and highlighted the freedom of hassle-free car leasing.

The tone of Voice Refresh: We ditched dry, technical posts, rewriting everything to emphasize freedom, clarity, and confidence, making leasing approachable.

Built a Brand-First Page: We transformed the profile from a simple info board into a dynamic brand showcase, ensuring visitors feel trust and value before reaching out.

Results

The final SMM makeover propelled Panauto Leasing into a new era of social performance characterized by reach, resonance, and relevance. With clear strategic positioning and creative consistency, the cooperation resulted in powerful effects within three months:

A 45% increase in average post reach, from 935 to 1,361 per post, demonstrating higher algorithm traction
A 10x increase in organic reach, from 5,021 to 55,242, introducing Panauto to a significantly wider audience
An engaged and active following was indicated by the engagement rate (ER), which increased to 2.83% with an ERR of 2.71%.
651 new members joined the group naturally, confirming the likeability and trustworthiness of the brand.
Strong brand distinctiveness in a sector characterized by generic, price-focused advertising is made possible by the distinctive “Rebel” persona.

Conclusion

Elit-Web assisted Panauto Leasing in developing a voice, a presence, and a loyal following rather than pursuing fads. The page turned into a platform that produces interest and leads in only three months without spending a dime on paid advertisements, demonstrating that consistency and authenticity, when combined with the correct approach, can produce genuine momentum. Trust, strategy, and inventiveness paid off, and Panauto Leasing was positioned as more than just a service provider — people started to trust the brand.