Omnisend

In a dynamic endeavor spanning 7 months, we embarked on an SEO campaign with Omnisend, a prominent player in the SAAS domain. Our focused efforts were geared towards elevating the brand's search engine visibility and fostering an expansion in organic web traffic.
x2
Increased organic traffic
12000
referring links
Omnisend

Company and project objective

Established on October 14, 2013, Omnisend has carved a significant niche within the SAAS landscape. Operating within the United States, their innovative solutions in the ecommerce email platform sector have garnered acclaim for their efficacy and innovation.

Customer goal: Increase search engine traffic

Our strategy

Our pragmatic approach encompasses a spectrum of tasks meticulously designed to heighten Omnisend’s digital presence and optimize search engine performance:

Expert commentary
Alex Weston
Head of SEO
Omnisend ecommerce email platform. As with any SAAS project, the main type of SEO promotion is a blog. We conducted research on our competitors, analyzed their content, and based on this, we began to write content, using the Topical authority method, i.e. collecting the most relevant keywords for articles that cover our topic. Over time, we began to promote articles with different types of links, and they rose well. The website traffic in last six month are increased.

Progress

01

Comprehensive Technical SEO Audit

The project’s inception involves a thorough evaluation of the website’s technical landscape, aiming to unearth latent issues that could impede optimal search engine performance.

02

On-Page SEO Optimization

Implementing refined on-page SEO strategies, including meticulous meta tag enhancements, targeted headings, and strategic internal linking, to fortify search rankings.

03

Technical Issue Resolution

Swift resolution of technical anomalies is prioritized to ensure seamless website functionality and heightened search visibility.

04

SEO Strategy Development

Crafting a tailored SEO strategy encompassing precise keyword research, content enrichment, strategic outreach, and meticulous content marketing endeavors.

05

Content Optimization and Creation

Curating and optimizing content thoughtfully aligned with pertinent keywords and user preferences, facilitating a compelling user experience.

06

Link Disavowal

Identification and disavowal of harmful or irrelevant links to safeguard and enhance the website’s search engine standing.

Results

Over time, these concerted initiatives translated into a notable surge in website traffic over the past six months. This tangible progress underscores the success of our tailored approach and amplifies our commitment to steering brands towards meaningful digital expansion and recognition.

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