Oliveandpiper.com

Olive & Piper is a woman-founded jewelry brand located in Vancouver, Canada. The brand designs gold-plated ornaments with gems as capitalized elements, featuring earrings, bracelets, necklaces, and rings. They reached out to Elit-Web with the aim of initiating an SEO campaign to raise organic traffic and gain conversions from their rank.

Company and project objective

The business has been retailing jewelry designs for years throughout the closest markets to their vicinity. During this time, they gained customer trust and reputation behind their brand and built reputable traffic to the website. However, even with the monthly visits they generated to their accessory products, the company aimed to reach higher points with conversion-focused SEO methods.

The partner had previously had a terrible experience working with other agencies, needing more results. However, after our commitment to their marketing side, the brand finally met its goals of driving organic traffic and conversions by implementing data-driven marketing. The Experts have invested effort in developing target strategies, relying on demographics, and analyzing the market to achieve these objectives.

Customer goal
For our partner, optimizing their website for better visibility was necessary so that new clients could locate what they offer. They wanted to place their internet property higher in Google, potentially increasing conversion rates. These points were critical to finding income avenues and increasing business profitability.

Our strategy

We unleashed clarified SEO strategies with a primal focus on target keywords, knowing the demands and search intent of the audience. Website auditing and market research granted us relevant data that helped to build suited tactics.

As a rule, effective SEO strategies require constant monitoring and optimization, so we paid close attention to that during the partnership with the brand.

Expert commentary
Alex Weston
Head of SEO
“To reach the intended objective, we were required to overcome the challenge of driving repeated organic traffic, competing with the crowd of jewelry industry rivals. Our expert team deployed an aggressive keyword strategy with dynamic call-to-actions since the competitors have significant market influence. This makes it possible to reach traffic growth from 40,000 to 69000, which has placed the website with relevant product pages from the top 10 to almost the first positions in Google search results. Therefore, the right SEO content strategy and technical optimization methods occur if the brand gets such a result.”

Progress

01

Keyword Research and Website Auditing

With terms that have a higher search volume but lower competition, we can easily improve visibility. Keywords like “wedding earrings” helped reach the first place. A website audit revealed points that required to be optimized for better crawling.

02

Content Creation and Optimization

Employing relevant and valuable content increased the chance of decision-making behavior and engaged prospects. It took time to optimize and develop appealing content, but if customer data is used, success is guaranteed.

03

Precise On-Page SEO Adjustments

Optimizing headlines, meta tags, descriptions, and titles helped the search engine to process pages correctly and show them higher. When the website aligns with search standards, it will significantly influence your position.

04

Successful Link Building and Directories

By focusing on getting high-quality backlinks from credible websites and submitting them to directories, we can acquire traffic from their viewers. We also reclaimed broken links to assist the brand in improving domain authority (DA) and refining the backlink profile.

05

Monitoring for Further Changes

To make sure that the website continues to dominate over other firms, we must keep tracking KPIs and other crucial metrics. An online market is shifting over time, and so are customer demands and expectations; thus, it’s important to remember these points.

Results

Elit-Web has brought measurable results in increased organic traffic, acquired conversions after lead generation, and resolved the competitive gap. All these factors reflect that the methods we’ve employed are effective. Here are the final results:

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