Olive & Piper sought a strategic partner to help it boost its online visibility, produce scalable traffic, and convert visitors into loyal customers.
Operations assisted us in defining and breaking down our strategy, which included the implementation of a full-funnel digital marketing campaign. To maximize ROI and ensure growth, we combined paid advertising, SEO, and conversion rate optimization (CRO).
Client’s Goals
Develop a dependable strategy for generating leads through paid advertising channels.
Significantly boost exposure in natural search results.
Reduce expenses involved with obtaining new consumers while maintaining expansion.
Increase monthly sales and overall income.
Elit-Web started targeted paid advertising initiatives, including pay-per-click (PPC) and social media ads, across several platforms to produce sales right away:
Elit-Web relied on the following approach to increase search engine ranks, generate long-term traffic, and transform return on investment:
We started the project with a thorough technical audit, finding issues including broken links, sluggish loading times, and metadata enhancements. These backend improvements guaranteed a flawless user experience and set the groundwork for sustained organic prominence.
We started Google Search ads aimed at high-intent phrases to increase sales right away. We expanded to Google Shopping and Dynamic Ads as performance data mounted, maximizing return on ad spend by allocating funds according to real-time statistics.
The goal of Meta ads was to appeal to specific audiences. Carousel ads and retargeting campaigns highlighted Olive & Piper’s jewelry collections, increasing interaction and repeat business. Seasonal incentives were implemented to capitalize on peak buying times.
Relevance and higher ranks were ensured by rewriting product and category pages to better suit user search intent. To increase SEO authority and draw in upper-funnel traffic, targeted blog content was created, which in turn increased organic engagement.
We improved the on-site experience by optimizing mobile layouts, streamlining checkout operations, and introducing trust signals such as secure payment badges and user reviews. These enhancements have a direct impact on conversion rates, reducing drop-offs and increasing user confidence.
With the help of a multichannel digital marketing plan that was properly implemented and calibrated, Elit-Web helped Olive & Piper achieve impressive increases in all key performance indicators (KPIs).
