“officespace.com” is a long-standing real estate platform that provides comprehensive listings for office spaces across Canada. Established in 1995, the company has been a reliable resource for businesses seeking suitable office spaces in various regions.
Customer goal: Increase search engine traffic
Our strategic approach involved conducting in-depth niche and competitor research to understand the dynamics of the real estate market and identify areas of improvement. We performed on-page SEO, carried out thorough keyword research, and conducted a comprehensive technical audit to address existing challenges.
One of the significant issues affecting the website’s performance was a vast number of toxic links, which negatively impacted the website’s rankings and traffic. We carefully disavowed these toxic links, progressively rejecting them over time to avoid sudden fluctuations in search engine rankings.
Our project commenced with a thorough analysis of “officespace.com.” We assessed its current performance, traffic trends, and rankings, while also delving into historical data to identify the specific impact of Google updates. This analysis laid the foundation for understanding the challenges the website was facing.
One of the primary concerns was the presence of a vast number of toxic backlinks that were negatively affecting the website’s rankings. We utilized advanced tools and techniques to identify these toxic links and prepared a disavowal plan. Carefully managing the rejection process, we gradually disavowed the toxic links to mitigate potential negative impacts on the website’s search engine ranking.
Our team conducted a comprehensive technical audit to detect and address existing errors and issues that were impeding the website’s indexing and crawling efficiency. From resolving low-content pages to fixing indexing and crawling issues, we meticulously optimized the website’s technical infrastructure.
To enhance the website’s relevance and visibility, we performed on-page SEO and keyword research. By optimizing meta tags, headings, and content, we ensured that the website aligned with the latest search engine algorithms. Unique and engaging content was created to provide value to users and establish “officespace.com” as an authoritative resource in the real estate niche.
Throughout the project’s duration, we closely monitored the website’s performance, tracking the impact of our optimizations and disavowal efforts. This continuous analysis enabled us to make data-driven decisions and adjust strategies as needed. As a result, we witnessed steady growth in search engine traffic and maintained a positive trajectory.
The strategic approach and rigorous process culminated in a success for the “officespace.com” project. Over the four-month period, the website’s traffic significantly rebounded, surpassing 200,000 monthly visitors from organic search alone. With a renewed online presence and improved user experience, the platform solidified its position as a top choice for businesses seeking office spaces in Canada.
