Nova 365 Corporation

Nova 365 Corporation, a trusted door and window installation service provider in Toronto, partnered with Elit-Web to enhance its social media marketing efforts. The collaboration aimed to increase brand awareness, generate high-quality leads, and establish a stronger online presence through Instagram ad campaigns. With Elit-Web's expertise, Nova 365 achieved impressive results while keeping costs low and ROI high.

Leads Generated

$27

Cost Per Lead

$9.20

Cost Per Message

Subject:

Home Improvement Services

Region:

Toronto, Canada

Status:

Ongoing

Domain registration:

2014

Company and project objective

Nova 365 Corporation sought to expand its market share in Toronto by increasing its social media presence and generating actionable leads. The goal was to attract potential customers to its Instagram profile, spark engagement, and drive them to take specific actions such as requesting quotes or scheduling installations while maintaining a cost-efficient strategy.

Client’s Goals

Increase brand awareness through engaging Instagram ads.

Generate high-quality leads for door and window installation services.

Minimize ad spending while maximizing ROI.

Use personalized, data-driven ad creatives to appeal to the target audience.

Our strategy

To meet Nova 365 Corporation’s objectives, Elit-Web developed a comprehensive social media marketing strategy that blended customer insights, competitive analysis, and creative ad development to drive engagement and conversions.

Audience Research and Targeting: We conducted in-depth customer research to understand their pain points, needs, and preferences. This data allowed us to segment the audience and deliver highly personalized ads.

Competitive Analysis: A detailed analysis of competitors helped identify gaps and opportunities in the market. This information guided the design of ad creatives that stood out and resonated with Nova 365’s audience.

Creative Ad Development: Engaging ad creatives were crafted to highlight Nova 365’s high-quality services, attention to detail, and customer benefits. The ads focused on visually appealing designs and compelling calls to action.

Optimized Ad Spend: A cost-effective approach was maintained throughout the campaign, ensuring every dollar spent delivered measurable results. The ad campaign was closely monitored and adjusted to reduce cost per lead and increase ROI.

Scalable Ad Campaigns: We implemented a budget-scaling strategy to maximize ad reach without overspending. We ensured steady growth and optimization by increasing the ad budget by 20–25% weekly after campaigns exited the learning phase.

Expert commentary

Jerry Klim

Head of SMM

Nova 365 Corporation operates in a competitive space where standing out is key. By understanding the audience’s pain points and tailoring ads to address their specific needs, we were able to generate quality leads at a low cost. The success of this campaign highlights the power of combining customer insights with strategic ad scaling.

Progress

Customer Research and Segmentation

We analyzed customer data to identify the target audience’s preferences, pain points, and demands. This information enabled us to create personalized campaigns that resonated with the audience.

Competitor Analysis and Ad Differentiation

Our team studied competitors to identify gaps in their ad strategies. Using this insight, we designed visually unique and engaging ads that showcased Nova 365’s expertise in door and window installation.

Ad Scaling and Budget Management

We scaled the campaign budget by 20–25% weekly after the learning phase to ensure efficient ad spend. This approach maximized reach and performance while keeping costs under control.

Creative Ad Development

Engaging Instagram ads were developed focusing on customer benefits, such as high-quality installation and reliability. Clear calls to action encouraged users to request quotes or inquire about services directly.

Real-Time Campaign Optimization

Throughout the campaign, we monitored performance metrics, adjusted targeting settings, and optimized bids to achieve better results and maintain cost efficiency.

Results

The Instagram ad campaign for Nova 365 Corporation delivered outstanding results at a fraction of the typical cost. Throughout the campaign, 29 high-quality leads were generated for $27 per lead and $9.20 per message. With a total spend of just $1,862, the campaign achieved strong engagement and a high ROI. These results were made possible by customer data-driven targeting, competitive analysis, and engaging ad creatives that effectively captured the target audience’s attention.