Modern Nursery sought to strengthen its online presence by improving its search engine rankings and attracting more organic traffic. With increasing competition in the eCommerce space, ranking higher on Google for relevant keywords was crucial for driving sales and maintaining a competitive edge by focusing on SEO. Modern Nursery aimed to reduce its reliance on paid advertising while ensuring long-term growth and sustainability in the highly competitive childcare market.
To help Modern Nursery achieve its objectives, Elit-Web implemented a data-driven SEO strategy focusing on keyword optimization, technical improvements, and high-quality content creation.
We conducted extensive keyword research to identify high-intent search terms for childcare and baby products. We selected keywords that would drive the most relevant traffic to Modern Nursery’s website by analyzing search volume, competition, and user intent. These insights helped us prioritize high-converting keywords such as “baby dresser,” “modern crib,” and “mommy bag.”
Our team performed a detailed competitor analysis to identify gaps in their SEO strategies. We assessed their keyword usage, backlink profiles, and content strategies to find opportunities for Modern Nursery to gain a competitive edge. This allowed us to craft a unique SEO approach that improved Modern Nursery’s rankings while ensuring its content stood out in search results.
We optimized the website structure, meta tags, and internal linking to enhance Modern Nursery’s search engine performance. Additionally, we improved page load speed, mobile-friendliness, and structured data to ensure the site met Google’s latest SEO standards.
We developed high-quality content to establish Modern Nursery as a trusted authority in the baby products niche, including product guides, parenting tips, and comparison articles. This helped improve organic search rankings, engage visitors, and increase the time spent on the website.
We implemented a strategic link-building campaign, securing high-quality backlinks from authoritative sources in the parenting and lifestyle space. These backlinks strengthened Modern Nursery’s domain authority, boosting its rankings and improving its credibility in Google’s algorithm.
Elit-Web’s SEO strategy significantly improved Modern Nursery’s organic visibility, resulting in a 275% increase in organic traffic, growing from 11,000 to 27,500 monthly visitors.
Keyword rankings skyrocketed, with “Baby Dresser” moving from #40 to #10, “Cribs Modern” from #12 to #3, “Mommy Bag” from #5 to #3, “Modern Crib” from #3 to #2, and “UPPAbaby Minu V2” from #29 to #11.
Additionally, Modern Nursery saw higher domain authority, improved brand trust, and increased engagement and conversions from organic search.
