Mi Peluche sought to improve its PPC campaign performance by increasing conversions while maintaining cost efficiency. With rising competition in the eCommerce toy sector, the company needed an optimized advertising strategy to drive more traffic, improve conversion rates, and maximize ROI.
Elit-Web’s primary focus was to refine Mi Peluche’s ad targeting, bidding strategy, and ad creatives to increase sales while reducing the CPA. The goal was to scale revenue without significantly increasing advertising spend.
Client’s Goals
Elit-Web implemented a data-driven PPC strategy focused on campaign optimization, audience targeting, and budget allocation to achieve these goals.
We analyzed customer data to segment audiences based on demographics, interests, and purchase behavior. This enabled us to target high-intent shoppers who were more likely to convert.
By refining keyword selection and implementing automated bid strategies, we ensured that ads were shown to the most relevant audience at the optimal cost. This helped reduce wasted ad spend and improved overall efficiency.
We optimized ad creatives and messaging to improve engagement and CTR. We also conducted A/B testing to determine the most effective visuals and ad copy to increase conversions.
We optimized product pages and checkout processes to enhance user experience and reduce drop-offs, ensuring a seamless transition from ad click to purchase.
Ad spending was strategically redistributed across top-performing campaigns and product categories, allowing maximum conversions at the lowest possible cost.
Elit-Web’s PPC strategy significantly improved Mi Peluche’s advertising performance. Conversions more than tripled, growing from 81 to 295, while revenue surged from €2,025 to €7,360. The cost per conversion dropped by 66%, allowing for greater profitability while maintaining a stable cost-per-click. The ROAS improved from 168.75% to 490.68%, demonstrating the success of the targeted approach.
These results highlight how strategic PPC optimization can dramatically increase sales and revenue while controlling advertising costs.
