Medterra CBD is a leading company in the CBD industry, committed to providing premium-quality CBD products that promote overall well-being and natural health solutions. With a dedication to transparency, efficacy, and customer satisfaction, Medterra CBD has established itself as a trusted brand among consumers seeking the benefits of CBD.
At Medterra CBD, quality is paramount. They source their hemp from organic farms in the USA, ensuring the products are free from harmful chemicals and contaminants. Rigorous testing and third-party lab reports accompany each product, providing customers with the assurance and transparency they deserve. With a diverse range of offerings, including CBD tinctures, capsules, topicals, and pet care items, Medterra CBD caters to a broad spectrum of needs, empowering individuals to embrace a holistic approach to wellness.
Customer goal: Increase search engine traffic.
Having conducted an in-depth analysis of the CBD and Cannabis market niche in the USA, we have successfully identified key competitors and devised growth strategies for our client’s project.
In pursuit of our strategic objectives to boost website traffic, our team of specialists has outlined a series of tasks that will be implemented:
To kickstart the project, our first step involved conducting thorough research on the CBD and Cannabis market niche in order to identify potential opportunities and challenges. This comprehensive analysis also included a detailed study of key competitors, enabling us to gain valuable insights into their strategies and positioning within the industry.
With a clear understanding of the market landscape, we proceeded to conduct an extensive on-page SEO audit. This step involved evaluating and optimizing various on-page elements to enhance the website’s visibility and search engine rankings. Additionally, a detailed technical audit was carried out to identify and address any technical issues that might hinder the site’s performance.
Given the client’s primary goal of link building, we focused on a strategic link-building campaign, acquiring high-quality and relevant backlinks from authoritative sources within the CBD and Cannabis industry. Simultaneously, we worked diligently to identify and remove toxic links that could potentially harm the website’s search engine rankings.
Building upon the initial competitor analysis, we recognized the significance of optimizing product landing pages. This step involved adding valuable content, incorporating schema markup to enrich the user experience, and strategically interlinking to bolster internal page authority. Additionally, we emphasized the importance of engaging and informative blog and content writing, which played a vital role in attracting organic traffic and establishing the website as an authority within the niche.
As a result of meticulously executed steps, the website’s monthly search traffic doubled within a year, reflecting the successful implementation of our SEO strategy and efforts to optimize the product pages. The project’s remarkable progress serves as a testament to the effectiveness of our approach in achieving the client’s goals of increased website traffic and enhanced online visibility within the competitive CBD and Cannabis market.
