MaterialsMarket aimed to improve its visibility in the highly competitive UK home improvement sector. The goals included higher rankings for target keywords, rapid customer acquisition, and a dramatic boost in organic traffic. Starting from a modest user base, the company wanted to position itself as a trusted supplier while increasing conversions.
Client’s Goals
Elit-Web fine-tuned technical SEO, revamped content, and implemented a smart backlink strategy to make MaterialsMarket a go-to destination for home improvement shoppers. As a result, the site saw a significant traffic boost, better keyword rankings, and an influx of engaged customers.
We began by performing an in-depth audit of the MaterialsMarket website. This included identifying technical issues such as broken links, slow page speeds, and metadata inconsistencies. We also analyzed competitor strategies to uncover opportunities for improvement and areas to outpace competitors in search visibility.
Using the audit findings, we prioritized high-impact keywords like “2 x 2 timber” and “loft boards.” Existing content was restructured and optimized to match search intent better, while new content was developed to target additional queries. Every piece of content was designed to provide value to users while boosting SEO rankings.
We fixed critical technical issues, including page load times, broken redirects, and site crawlability. Meta titles, descriptions, and headers were refined to align with targeted keywords while maintaining a clean, user-friendly experience.
We completely cleaned the backlink profile to remove harmful or irrelevant links. We then acquired high-quality links from authoritative industry sources. We diversified anchor texts to ensure a natural link profile, helping boost domain authority without triggering penalties.
The website’s navigation was reorganized into intuitive categories, such as Timbers, Loft Boards, and Moisture-Resistant Products, improving user experience. These structural improvements also made accessing relevant content easier for users and search engines.
The improved site structure, optimized content, and strategic link-building efforts boosted visibility and enhanced user experience, laying the foundation for sustainable, long-term growth in the UK home improvement market. The collaboration between MaterialsMarket and Elit-Web resulted in measurable success:
