Manning Stainton

Our team embarked on an extensive SEO project for Manning Stainton Real Estate, a leading real estate agency catering to clients across the United Kingdom. With the goal of enhancing the company's online presence and driving organic traffic, we devised a comprehensive strategy encompassing a wide range of essential tasks.
x 3
Increased organic traffic
440
referring links
Manning Stainton

Company and project objective

Manning Stainton is a reputable and well-established real estate agency operating in the United Kingdom. With a rich history dating back to 2000, the company has been at the forefront of the UK property market, offering a wide range of residential and commercial real estate services to clients across the region.

As a leading player in the real estate industry, Manning Stainton is renowned for its commitment to exceptional customer service, professionalism, and expertise. The company’s team of experienced and knowledgeable real estate agents go above and beyond to assist clients in finding their dream homes, securing investments, or selling their properties at the best possible prices.

Customer goal: Increase search engine traffic

Our strategy

With a meticulous analysis of the competitive real estate market in the United Kingdom, our dedicated team of experts embarked on an ambitious project for Manning Stainton Real Estate. Through comprehensive research and a thorough assessment of the industry landscape, we gained invaluable insights to propel the project towards success.

Our primary mission was to enhance Manning Stainton’s online presence, increase organic traffic, and elevate player engagement on their esteemed website. To achieve these strategic goals, our team of specialists devised a well-rounded approach, encompassing a series of essential tasks that were meticulously executed.

Expert commentary
Alex Weston
Head of SEO
The client came to us with a website that already had traffic and results. Our main task was to bring the current situation in order and, by expanding the structure, scale the current traffic by at least 1.5-2 times. The site had many technical problems, such as an incorrectly generated robots.txt file, the sitemap was not updated with the appearance of new pages, and some types of microformats were not implemented. There were also content problems, such as: non-unique meta tags, non-unique texts on real estate pages, etc. As for external optimization, the site received organic links, there were many toxic ones that had to be cleaned and several links from thematic resources had to be placed per month.

Progress

01

Technical SEO Audit and Website Structure Optimization

We conducted a comprehensive technical SEO audit to identify and rectify any underlying issues impacting the website’s performance. With a focus on creating a seamless user experience, we optimized the website’s structure for efficient crawling and indexing by search engines.

02

Content Optimization and Creation

We undertook internal SEO optimization, ensuring that each landing page was enriched with unique and relevant content. The website’s meta tags and content were optimized to resonate with potential clients and improve search engine visibility.

03

Strategic Link Building Campaign

To bolster Manning Stainton’s domain authority and organic rankings, we executed a targeted link-building campaign. We secured high-quality backlinks from reputable sources, enhancing the website’s credibility within the real estate industry.

04

Keyword Research and SEO Strategy

In-depth keyword research played a crucial role in shaping our content and SEO strategy. We identified and targeted high-converting keywords to enhance the website’s relevance and attract potential clients.

Results

The success of the Manning Stainton Real Estate project was driven by our team’s dedication to excellence and a commitment to delivering tangible results. By addressing technical issues, optimizing content, and strategically building links, we significantly increased organic traffic and improved search engine rankings for Manning Stainton’s website. The project’s outcome exemplifies the potency of a well-executed SEO strategy in elevating an established brand within the competitive real estate market in the United Kingdom.

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