LUX-FLOOR.DE is a premier retailer based in Germany, specializing in a diverse range of high-quality flooring products tailored for residential and commercial spaces. With a reputation for excellence and reliability, lux-floor.de offers an extensive selection of flooring solutions, including hardwood, laminate, vinyl, and tile options, meeting the aesthetic and functional needs of their discerning clientele.
Established as a leader in the flooring industry, lux-floor.de distinguishes itself through a commitment to quality craftsmanship, customer satisfaction, and innovative design. The company prides itself on providing personalized service, expert advice, and meticulous attention to detail in every project, ensuring each customer finds the perfect flooring solution.
LUX-FLOOR.DE has built a strong presence in the German market, serving a wide array of customers ranging from homeowners to commercial developers and interior designers. With years of industry expertise, lux-floor.de continues to expand its product offerings and enhance its service capabilities to meet evolving market demands.
Client’s goals:
LUX-FLOOR.DE’s primary objectives include increasing online visibility, driving conversions through their website, boosting foot traffic to their physical stores, and expanding sales across targeted product categories.
Upon initial engagement, Elit-Web conducted an extensive consultation with the client, delving into their business operations, processes, and sales department functions. Following this, we performed a detailed audit encompassing all historical campaign data from their previous advertising accounts. This analysis focused on several critical factors:
Based on these findings and a comprehensive business analysis, we devised a tailored media plan for the initial month of collaboration:
We kicked things off by creating a strategic product group. Identified lux-floor.de’s top-selling products to put them in the spotlight for targeted advertising.
Next, we set clear goals for the campaign. This involved defining both primary and secondary objectives within the advertising platform. These goals would be used as a roadmap to optimize the campaign and ensure it performed at its best.
Before diving into advertising, we ensured everything was in order. Conducted a thorough check of lux-floor.de’s website to make sure it adhered to Merchant Center requirements. This step prevented any potential issues that could have stopped the campaign in its tracks.
With a product group and website ready to go, we turned their attention to the audience. Conducted in-depth research on high-frequency keywords to identify potential customers for the PPC campaigns. These keywords would be the key to reaching the right people with the right message.
Didn’t forget about previous visitors either. Weenhanced and configured remarketing tags on lux-floor.de. These tags would allow them to launch dynamic remarketing campaigns in the future, reminding interested customers about the products they browsed
To bring the advertising to life, we prepared comprehensive technical specifications. This included creating eye-catching visuals (creative assets) and product information feeds. These elements would be essential for launching strategic and successful advertising campaigns.
Finally, the moment arrived! We launched a localized PPC campaign specifically designed to drive sales in lux-floor.de’s offline stores. And achieved this by using targeted local advertising efforts, ensuring they reached customers in the right area looking for the products lux-floor.de offers.
We successfully achieved all the goals set by the client. The key outcomes were as follows:
