Koicbd.com

Despite the competition in the UK furniture market, our team successfully managed to attract high-quality organic traffic to Cosywood's website.
x 2
Increased organic traffic
x 4
increase in the number of donor sites
Koicbd.com

Company and project objective

Koi CBD is a leading company in the cannabidiol (CBD) industry, offering a diverse range of high-quality CBD products. One of the key aspects that sets Koi CBD apart is their dedication to transparency and customer satisfaction. They provide detailed lab reports for each batch of products, allowing customers to verify the potency and purity of what they’re buying. Additionally, Koi CBD offers an impressive selection of products.

Apart from their exceptional product offerings, Koi CBD prides itself on outstanding customer service. Their knowledgeable team is always ready to assist customers, providing guidance on product selection and usage. With a strong emphasis on quality, transparency, and customer care, Koi CBD continues to be a trusted and reliable choice for those seeking the benefits of CBD in their daily lives.

Customer goal: Increase search engine traffic.

Our strategy

After conducting a thorough analysis of the CBD and Cannabis market niche in the USA, we have identified the main competitors and formulated the growth points for our client’s project.

To achieve our strategic goals of increasing website traffic, our specialists have decided to undertake the following tasks:

Expert commentary
Alex Weston
Head of SEO
The client set a goal to increase search traffic by 2-3 times in 12 months. The site had a beautiful and user-friendly design, which gave a good conversion rate. Since the site did not have many product pages, and the competition for them was quite high in the niche, we decided to attract traffic through informational content, creating articles that would attract users. This SEO strategy worked 100%, as if you look at the top pages, it is the articles that provide a huge amount of traffic.

Progress

01

Website Analysis and Technical Optimization

In the initial phase of our website promotion process, we conduct a comprehensive analysis to identify any indexing issues that might hinder the site’s visibility on search engines. By addressing and resolving these technical concerns, such as broken links or duplicate content, we ensure that the website is easily accessible and indexed by search engines. Additionally, we focus on optimizing the website’s structure to enhance user experience and search engine crawlers’ efficiency. A well-structured website improves navigation, making it easier for visitors to find relevant information and for search engines to index the content effectively.

02

Developing an Effective SEO Strategy

A tailored SEO strategy is crucial for achieving long-term success in the competitive CBD and Cannabis market. Our team collaborates with the client to define specific objectives and target keywords aligned with their business goals. By conducting in-depth keyword research and competitor analysis, we identify valuable opportunities to rank higher in search engine results pages (SERPs). This strategic approach helps maximize organic traffic and enhances the website’s visibility among potential customers.

03

Content Optimization and Link Building

Quality content is the backbone of successful SEO. We optimize the website’s content, including product pages and blog posts, by incorporating target keywords naturally and providing valuable information to users. Additionally, we implement schema markup to enhance the site’s appearance on search engine results and improve its chances of being featured in rich snippets. As part of our link building strategy, we focus on acquiring high-quality backlinks from authoritative websites within the CBD and Cannabis industry. These backlinks not only improve the website’s domain authority but also drive targeted traffic and boost its credibility in the eyes of search engines.

Results

The project’s success was evident as the client’s search traffic increased by 2-3 times within 12 months, achieved through an effective SEO strategy focusing on informational content, which attracted a significant amount of traffic to the site’s top pages.

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