Since its inception in 2002, “Jamar Roofing” has embarked on a resolute journey to redefine excellence in the roofing industry. With nearly two decades of unwavering commitment, the company has emerged as a beacon of innovation, reliability, and craftsmanship within the roofing landscape. From its establishment, “Jamar Roofing” has navigated the dynamic contours of the industry with a steadfast dedication to delivering roofing solutions that transcend expectations.
Distinguished by a legacy of quality and a commitment to customer satisfaction, “Jamar Roofing” has etched its name as a trailblazer in roofing excellence. The company’s foundation is built upon a core ethos that values precision, integrity, and a profound understanding of roofing dynamics. Each project undertaken is a testament to their unyielding pursuit of perfection and their resolute mission to safeguard homes and businesses through top-tier roofing solutions.
Customer goal: Increase search engine traffic
In a bid to transcend the competition and fortify the online presence of “Jamar Roofing,” our mission encompassed an array of strategic actions. Over a duration of seven months, we diligently executed a multifaceted SEO strategy that encompassed meticulous analysis, technical optimization, localized impact, and content enhancement.
The central focus of our project was to harness the power of local SEO to elevate “Jamar Roofing’s” standing in Austin, Texas. Through in-depth analysis of the local market, competitor landscape, and customer preferences, we curated a bespoke SEO strategy that hinged on enhancing visibility within the local community.
Recognizing the pivotal role of Google My Business (GMB) in local search, we meticulously optimized “Jamar Roofing’s” GMB account. This involved fine-tuning business information, captivating imagery, and garnering positive reviews to bolster local credibility and foster customer trust.
We embarked on a comprehensive content enhancement initiative, recognizing that high-quality content resonates with both search engines and users. The website’s service pages, already optimized, saw a transformation through video content integration, microdata implementation, and title and description updates. Extensive expansion of SEO-rich content further enriched user engagement and provided a deeper level of insight.
Strategic link building played a pivotal role in fortifying “Jamar Roofing’s” online authority. By acquiring high-quality backlinks from authoritative sources within the roofing industry, we bolstered the website’s credibility and search engine ranking, effectively elevating its position in search results.
Upon project culmination, “Jamar Roofing” has witnessed a remarkable transformation in its online presence and visibility. The strategic synergy of localized impact, GMB optimization, enriched content, and authoritative link building has translated into a coveted achievement – ascending from the top 10 to the esteemed top 3 search engine positions.
