Hollywood Mirrors was looking for an experienced partner to help enhance sales conversions while maintaining the present traffic flow. The company, known for its unique makeup mirror designs, sought to improve the client experience and highlight these selling characteristics on its website.
Elit-Web used a complete CRO approach to improve the user experience, eliminate usability issues, and strengthen trust-building components throughout the website to achieve long-term growth and satisfy these objectives.
Client’s Goals:
Elit-Web’s data-driven CRO optimization approach was created to help the customer achieve its primary aim of increasing sales conversions without increasing traffic volume.
The most critical step was launching a comprehensive CRO audit:
To establish drop-off places, we began by reviewing essential user journey sites. To carefully track user behavior, Google Analytics was adjusted, and several custom events were added. Furthermore, Hotjar replaced Lucky Orange as the usability analysis program because of its enhanced features, which provide a more in-depth insight into user interactions and usability difficulties.
To identify “money-leaking” areas, a complete UX audit was performed in conjunction with an in-depth sales funnel analysis. One of the key findings was that 95% of drop-offs occurred on the product page. According to observations, users were connecting with a false clickable button labeled “Get it first. Pay later,” resulting in uncertainty and early site departures.
The product page was redesigned using session recordings and heatmap analysis. The description of the product’s value was revised and moved to a more prominent location. To boost user confidence, trust indicators like “Free Shipping” and “100% Money Back” were included. To prevent confusion, the deceptive button was altered to look less noticeable.
Neat A/B Testing, a Shopify plugin, was used to test a different version of the product page. Statistical significance was obtained with a 95% level and a 99% statistical power during the three-week test. The enhanced user engagement and conversion rates of the optimized version validated the efficacy of the modifications.
Following the successful test, additional hypotheses were explored, and new findings were implemented to refine the customer journey and further boost conversion rates.
Following the successful test, fresh findings and hypotheses were researched to further optimize the customer journey and conversion rates:
