To improve brand credibility, broaden patient outreach, and boost online therapy signups across several U.S. states, a mental health telehealth company needs a strategic partner.
Implementing a full-service digital marketing plan that combined SEO, PPC, social media marketing, and conversion rate optimization was Elit-Web’s goal. A/B testing of the booking funnel to lower friction and increase conversions, HIPAA-compliant Google Display and YouTube advertisements, Instagram Reels for patient education, and a content hub centered around mental health search trends were all part of the strategy.
Client’s Goals:
This approach helped Elit-Web to strengthen visibility and increase patient bookings for the telehealth provider specializing in mental health services.
Developed a content hub centered on mental health search trends and symptom-based queries to improve organic visibility.
Launched Google Display and YouTube awareness campaigns with HIPAA-compliant creative, alongside localized Google Ads targeting and dynamic call tracking to maximize conversions.
Activated Facebook & Instagram campaigns, using service-specific ad creatives to engage site visitors and drive therapy session bookings.
Built a custom Looker Studio dashboard to monitor key metrics by location and marketing channel, ensuring data-driven optimizations.
Conducted a technical audit, addressing speed issues, fixing broken links, and optimizing metadata to improve site performance.
Created long-form blog content and optimized service pages to align with search intent and improve organic rankings.
A/B tested the appointment booking funnel to reduce form friction and improve conversion rates, ensuring a seamless user experience.
The mental health telehealth provider used a full-service digital approach to accomplish the following:
