Multi-Location Wellness Clinic

Elit-Web teamed with a multi-location wellness clinic that specializes in hormone therapy and weight loss to improve its online visibility and increase patient appointments. Maintaining its standing as a reliable healthcare provider while enhancing local search exposure, optimizing ad spend, and increasing engagement across all locations was the aim of the full-service digital marketing plan.
+320%
Growth in monthly leads
43%
Reduction in cost per lead (CPL)
6x
Return on paid media investment
Multi-Location Wellness Clinic

Company and project objective

To enhance local search exposure, maximize ad spend, and boost patient bookings for its weight reduction and hormone therapy programs, a multi-location wellness clinic needs a strategic partner.
Elit-Web had a clear goal: to improve engagement, increase return on investment, and promote sustainable growth in every location. The company needed to implement a complete digital marketing plan that integrated SEO, PPC, and social media marketing.

Client’s Goals:

Our Strategy for CRO Optimization

This technique assisted Elit-Web in improving visibility and increasing patient bookings for the partner.

Expert commentary
Anthon Syniavskii
Digital Marketer

Progress

01

SEO Implementation

Developed city-specific landing pages with high-intent keywords and structured FAQ schema to enhance local search visibility.

02

PPC Setup & Optimization

Launched Google Ads campaigns with localized targeting and dynamic call tracking to maximize conversions.

03

Social Media Retargeting

Activated Facebook & Instagram campaigns, using service-specific ad creatives to engage site visitors and drive bookings.

04

Analytics & Performance Tracking

Built a custom Looker Studio dashboard to monitor key metrics by location and marketing channel, ensuring data-driven optimizations.

05

Website Optimization

Conducted a technical audit, addressing speed issues, fixing broken links, and optimizing metadata to improve site performance.

06

Content Strategy & On-Page SEO

Created long-form blog content and optimized service pages to align with search intent and improve organic rankings.

Results

The multi-location wellness clinic accomplished the following with a full-service digital strategy:

  1. +320% growth in monthly leads
  2. 43% reduction in cost per lead (CPL)
  3. 6x return on paid media investment
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