Foodex24.pl is an online store that specializes in selling Ukrainian products in Poland. The project has successfully launched in Ukraine and has now expanded to the Polish market. To facilitate its development in the western region, the company has undergone numerous process reconfigurations and updated its online platform to comply with European automation systems and legislation. Just two months after its launch in Poland, the average order value for online sales on Foodex24 equaled the average in Kiev.
The main advantages of Foodex24.pl include: extensive range of products from Ukrainian brands; reliable internal control system ensuring compliance with transportation, storage, and delivery conditions; collaboration with trustworthy suppliers; a user-friendly website that enables easy ordering and tracking of goods.
The client’s goal for Foodex24.pl is to promote the store locally in Europe and increase traffic to the website. Additionally, they aim to achieve a 50% presence of their queries in the top search results.
Our team had to work on the SEO optimization of the website within a short time frame. We faced various challenges, including intense competition in the niche and stringent content quality requirements specific to target audience. Essentially, we collaborated with the client to launch a new brand in the region, which carried significant responsibility.
We decided to adopt a comprehensive approach in order to achieve our objectives. The Foodex24.pl search engine optimization strategy encompasses the following main areas of project development:
To ensure a successful promotion in Poland, our specialists conducted a thorough examination of the website’s technical condition and developed a technical specification (TS) to address any deficiencies. This involved removing broken links, fixing 404 errors, and eliminating duplicate metatags on product card pages.
We created a checklist to enhance usability indicators considering the latest updates to search algorithms.
During our initial research, we closely examined the rankings of major competitors in search results, as well as the structure of the top-performing websites. We also studied the key needs of the target audience and the perceptions of users in Eastern Europe.
The data obtained from this analysis allowed us to develop a successful SEO-promotion strategy for the region.
At this stage, we compiled a comprehensive semantic core (SC), optimizing metatags for all sections of the site. We also prepared texts for priority categories and implemented micro-labeling for product card pages. To expand the number of keywords and attract consumer attention, our specialists launched an informative blog and began regularly adding valuable content.
Additionally, we introduced Google AMP (Accelerated Mobile Pages). Our team then shifted their focus to improving usability and implementing external promotion strategies.
The website optimization strategy was successful. After a month of work, search traffic increased by 15%, and after 4 months of promotion in the new market, attendance became higher by 35%.
