The retailer focuses on US-based parents and their children, suggesting interactive jungle gyms to enable them to engage in proactive activities. Ladders, swinging, or going down the slide are activities that keep them physically developed. EZPlay required assistance with their website indication since sales and conversion rates were low; therefore, we helped them make these sales.
When the central interference is the major shortage of conversions and overall sales from the website, this affects growth and market share. Elit-Web’s marketing team intended to initiate those advertising campaigns to solve this situation. We had to determine and prioritize what services and products needed higher visibility and were more suitable for targeting a specific demographic.
Customer goal
EZPlay aimed to increase the visibility of their internet property through social media marketing. This resulted in increased conversion rates and, eventually, in sales. They also require prioritizing personalized targeting to maximize these results.
To overcome the partner’s expectations, we must take on social marketing merely when having a holistic approach. There are dozens of users on social networks, and each has its demands. We can cover these points with the following activities.
In such a way, we’ve crossed the border of affecting marketing consistency, optimizing social media creatives, and tailoring them to diverse potential customers to convince them to act.
To schedule further activities, we analyze the current market and project situation. When the team knows weak areas, we understand how to cover them to maximize the efficiency of the partner’s target social media initiatives.
We suggested an audience get the value of a proposition emphasizing competitive prices and explaining how products could resolve the issue they’ve encountered. Having value, customers could gain trust and think about decision-making.
This way, the company can increase its market share and the possibility to reach out to a broader audience, promoting targeting and further sales. These segments reflect various demands, so we had to craft an authentic copy for everyone.
As a rule, when a message is personalized and resonates with a customer’s thoughts, it’ll lead to 30% more conversions and sales. With these messages, the company could acquire more engagement behind its brand and reputation.
With performance tracking software or resources, our marketing experts could implement reasonable changes when a campaign shows drawbacks or market demands are abruptly shifted. It’s possible to launch another campaign in the future.
Our SMM strategy brought major but measurable results that overcame previous inefficiencies. Here are the driven results:
