Eyewearcloset

The client, eyewearcloset.com, approached us with specific objectives: to launch initial advertising campaigns (as they had not been promoted previously), increase the number of leads completing their shopping cart, and boost sales volume in specific high-margin categories that generate significant revenue.

+50.7%

increase in clicks

+114%

increase in conversions

+ 23.84%

ROAS

Subject:

SAAS

Region:

Global

Status:

COMPLETED

Domain registration:

2022

Duration of work:

3 MONTHS

Company and project objective

EYEWEARCLOSET.COM is a premier retailer specializing in a diverse range of high-quality eyewear tailored for various customer needs. With a reputation for excellence and reliability, eyewearcloset.com offers an extensive selection of eyewear solutions, including prescription glasses, sunglasses, and contact lenses, catering to the aesthetic and functional preferences of their discerning clientele.
Established as a leader in the eyewear industry, eyewearcloset.com distinguishes itself through a commitment to quality craftsmanship, customer satisfaction, and innovative design. The company prides itself on providing personalized service, expert advice, and meticulous attention to detail in every order, ensuring each customer finds the perfect eyewear solution.
EYEWEARCLOSET.COM has built a strong presence in the market, serving a wide array of customers ranging from individuals to fashion enthusiasts and healthcare providers. With years of industry expertise, eyewearcloset.com continues to expand its product offerings and enhance its service capabilities to meet evolving market demands

Client’s Goals:

EYEWEARCLOSET.COM`s primary objectives include launching initial advertising campaigns, increasing the number of leads completing their shopping cart, boosting online visibility, and expanding sales across high-margin product categories that generate significant revenue.

EYEWEARCLOSET.COM

Our strategy

At the time of approaching us, eyewearcloset.com had not conducted any advertising campaigns. We performed a comprehensive analysis of the client’s website and identified several key tasks for the successful launch of advertising campaigns. The main stages of our work included:

Analyzing the client’s website for compliance with Merchant Center requirements.

Preparing and partially implementing corrections to pass moderation in the Merchant Center.

Preparing the necessary technical specifications for feeds.

Implementing ecommerce tracking to monitor future sales.

Preparing technical specifications for banner development.

Preparing ad prototypes for a comprehensive Performance Max campaign.

Expert commentary

Vlad Zachary

Head of PPC

Promoting in the eyewear market significantly differs from the strategies we employ in other online spaces. Unique customer preferences, intense competition, and specific industry regulations pose significant challenges to the website’s growth. However, while working on the EYEWEARCLOSET.COM project, we have proven that a well-crafted strategy can yield excellent results even in a highly competitive niche. Over the course of 3 months, we tested several tools and found that search engine advertising campaigns were the most effective. The client was satisfied with the outcomes of our collaboration. We developed a weekly progress tracking system to monitor key metrics at the account level and for each advertising campaign, allowing us to analyze each tool’s effectiveness and its impact on scaling results.

Progress

We kicked things off by implementing the following tools:

Google Shopping: Used the standard version for manual management.
Performance Max: Focused on product listings and employed a comprehensive format with detailed creatives and text for targeted category refinement.

Next, we set clear goals for the campaign:

Defined both primary and secondary objectives within the advertising platform.
These goals are a roadmap to optimize the campaign and ensure top performance.

Before diving into advertising, we ensured everything was in order:

Conducted a thorough check of the website to make sure it adhered to Merchant Center requirements.
This step prevented any potential issues that could have stopped the campaign in its tracks.

With a product group and website ready to go, we turned our attention to the audience:

Conducted in-depth research on high-frequency keywords to identify potential customers for the PPC campaigns.
These keywords were key to reaching the right people with the right message.

We didn’t forget about previous visitors:

Enhanced and configured remarketing tags on the website.
These tags allowed us to launch dynamic remarketing campaigns in the future, re-engaging customers within 3-5 days, the average decision-making period.

Additionally, we developed a weekly progress tracking table for the client:

This table allowed us to monitor key metrics at both the account and campaign levels.
Enabled deeper analysis of each tool’s effectiveness and its impact on scaling results.

Results

We successfully achieved all the goals set by the client. The key outcomes were as follows: