EUSTONBAGS.CO.UK is a distinguished retailer based in the United Kingdom, specializing in a wide variety of high-quality bags designed for both personal and professional use. Renowned for their commitment to excellence and reliability, eustonbags.co.uk offers an extensive range of bag options, including backpacks, handbags, travel bags, and business briefcases, catering to the diverse needs of their sophisticated clientele.
As a leader in the bag industry, eustonbags.co.uk stands out through its dedication to superior craftsmanship, customer satisfaction, and innovative design. The company prides itself on delivering personalized service, expert advice, and meticulous attention to detail in every product, ensuring each customer finds the ideal bag for their needs.
EUSTONBAGS.CO.UK has established a strong presence in the UK market, serving a broad spectrum of customers, from individual consumers to corporate clients and fashion enthusiasts. With years of industry experience, eustonbags.co.uk continues to expand its product offerings and enhance its service capabilities to meet the evolving demands of the market.
Client’s goals
The client approached us with specific objectives:
In the strategy at the ad account level, the following tools were employed:
Additionally, the initial types of campaigns were subdivided by major cities to allocate maximum budget and enhance visibility in those areas:
Conducted a detailed analysis of the performance of product groups and individual products. Identified product groups that generated interest and site visits but did not result in sales, as well as the top 10 best-selling items.
Determined that ads were being shown in regions associated with the UK where delivery is either impossible, difficult, or unprofitable. Also identified major cities with consistent sales, suggesting the potential for separate campaigns with dedicated budgets for these locations.
Concluded that search advertising was not cost-effective under any circumstances.
Created a three-month media plan. The first month was expected to be unproductive due to significant changes in account structure and strategy, with the client forewarned about the anticipated slow performance. However, the second and third months were projected to show substantial improvements.
We successfully achieved all the goals set by the client. The key outcomes were as follows:
