Elit-Web teamed with a Florida emergency dental clinic that operates around the clock to enhance its online visibility and increase the number of calls for immediate appointments, particularly on the weekends and after hours. They had trouble with effective lead conversion and local search visibility even though they provided emergency dental services.
Elit-Web employed customized Facebook advertisements to interact with the community, improved call-only PPC campaigns with urgency-focused content, and raised local search results. By using this tactic, the clinic was able to increase appointments and build a solid reputation as a reliable source of emergency dental care.
Client’s Goals
Elit-Web’s 24/7 emergency dentistry clinic in Florida saw an increase in exposure and an instant increase in appointment calls thanks to this strategy.
The project began with optimizing the clinic’s website for local search, ensuring it ranked prominently when patients searched for emergency dental services. This step improved organic visibility and made it easier for those in urgent need to find immediate care.
Next, 24/7 call-only campaigns were launched with urgency-focused ad copy like “Tooth pain? Call now!” alongside Google Maps Ads. These ads targeted high-intent users, driving immediate appointment calls and maximizing conversions.
Local Facebook targeting was introduced to engage the community and reinforce brand awareness. Seasonal promotions and informative posts helped build trust and encouraged patients to seek emergency dental care when needed.
To streamline patient inquiries, an AI chatbot was integrated to pre-qualify and route emergency leads efficiently. This ensured that patients received immediate assistance, reducing wait times and improving overall service accessibility.
Elit-Web continuously monitored campaign performance, refining strategies based on data insights. Adjustments to keyword targeting, ad placements, and engagement tactics ensured sustained growth and maximized appointment bookings.
The Florida 24-hour emergency dentistry clinic used a full-service digital approach to accomplish:
