Dispatcher360.com is a dispatching team that assists in organizing transportation worldwide. The company’s employees find orders and carriers, negotiate rates, and establish contracts.
Dispatcher360.com is characterized by its personalized approach and dedicated support provided by a personal dispatcher to each client. The dispatcher ensures compliance with contract terms, helps identify the most advantageous routes, resolves uncertainties, and addresses organizational matters. The company offers services to automotive companies, truck owners, operators, and brokers.
Dispatcher360.com has been known in the US market for over 7 years. During this time, they have completed hundreds of orders. Over 300 drivers and 50 dispatchers have provided services and delivered qualified assistance to clients.
Client’s goals: increasing brand awareness, boosting the number of target actions, and reducing the cost per conversion.
At the time of approaching us, Dispatcher360.com had already conducted advertising campaigns for promotion. However, it did not achieve the desired results and a consistent flow of clients. Additionally, we observed an excessive cost per click and high risks of the account being blocked. Taking into account previous experience and current advertising trends in the US market, we outlined three main stages of work:
During this stage, we conducted a thorough analysis of the niche and studied the competitors in the market. We also built the keyword list, finalized it with the client, and prepared ad texts. After launching the campaigns, we verified goal settings and analytics configurations.
We decided to incorporate additional tools such as Display and Discovery Ads. This move helped us increase brand awareness and generate more targeted traffic at lower costs. We also tested several Google audience groups, including “Similar Audiences” and “Custom Segments,” which further boosted the number of website visits.
By analyzing the performance of different regions in the United States for our client’s business promotion. As a result, we created new search campaigns, focusing on regions with lower conversion rates and two states of highest interest to the client (Illinois and New Jersey). To save budget and due to the lack of results from the display network, we disabled campaigns in the Display Network and focused on search campaigns. Throughout the process, our specialists gathered enough data and implemented automated bidding strategies, which helped achieve the highest conversion rates.
We successfully achieved all the goals set by the client. The key outcomes were as follows:
