DiamondsFactory

DiamondsFactory, a USA-based online jewelry store specializing in diamond and moissanite rings and earrings, partnered with Elit-Web to elevate its SEO performance and become a leader in the competitive jewelry market. The collaboration resulted in substantial growth, with organic traffic increasing fourfold and top search rankings secured for key jewelry-related keywords.

311%

Increase in Organic Traffic

+21

Top-10 Keyword Rankings

4.1x

Growth in Monthly Search Visits

Subject:

Jewelry

Region:

The USA

Status:

Ongoing

Company and project objective

DiamondsFactory set out to expand its customer base rapidly and increase online sales in the highly competitive jewelry market. The goal was to grow organic traffic while securing higher rankings for competitive keywords. By optimizing the site’s user experience and content, the company also aimed to improve conversion rates and establish itself as a trusted destination for luxury jewelry in the USA.

Client’s Goals

Significantly increase organic traffic and search engine visibility.

Outrank competitors for high-value keywords in the jewelry niche.

Attract new customers quickly to achieve rapid growth.

Build a sustainable SEO strategy for long-term success.

Our strategy

To achieve DiamondsFactory’s goals, Elit-Web implemented a robust and multi-faceted SEO strategy focused on technical optimization, competitive analysis, and user-centric content creation.

A detailed technical SEO audit uncovered site errors, slow loading speeds, and broken links, which were promptly fixed to lay a solid foundation for SEO improvements.

We conducted an in-depth competitor analysis to identify gaps in DiamondsFactory’s strategy and opportunities to surpass rivals in search rankings.

Existing pages were optimized with high-value keywords such as “1-carat diamond earrings” and “cluster diamond rings.” New content was created to attract users and boost rankings for additional search queries.

Low-quality backlinks were removed, and authoritative backlinks were built through targeted outreach to high-quality sites in the jewelry industry. A diverse anchor text strategy helped strengthen the site’s credibility.

Navigation and category structures were refined to ensure customers could easily find products like Cluster Rings, 5-Stone Rings, and Moissanite Earrings, resulting in a more intuitive shopping experience.

Expert commentary

Alex Weston

Head of SEO

The jewelry industry is one of the most competitive e-commerce markets, but DiamondsFactory’s commitment to a well-rounded SEO strategy set it apart. From fixing technical issues to creating content tailored to user intent, every element worked together to deliver exceptional results. DiamondsFactory is now poised for continued growth and success.

Progress

Comprehensive Site Audit

We started with an in-depth technical SEO audit to uncover broken links, site speed bottlenecks, and crawlability issues. Once identified, we corrected these problems to build a solid technical foundation for the website’s future growth.

Keyword Targeting and Content Optimization

High-impact keywords like “cluster diamond rings” and “1-carat diamond earrings” were prioritized. Existing content was optimized for these keywords, while new, engaging content was created to address popular customer search queries and improve product discovery.

Technical SEO Enhancements

Critical issues, such as slow loading times and incomplete metadata, were resolved. Meta titles, descriptions, and headers were rewritten to align with targeted keywords while ensuring a seamless user experience.

Backlink Strategy and Off-Page SEO

A complete cleanup of DiamondsFactory’s backlink profile was conducted, removing low-quality links and replacing them with high-authority backlinks from reputable jewelry and lifestyle websites. This increased the site’s domain authority while maintaining a natural link profile.

Improved Site Structure and Usability

The site’s navigation was restructured to simplify the shopping journey. Product categories like Cluster Rings, 5-Stone Rings, and Moissanite Earrings were better organized to help customers find their desired products quickly and efficiently.

Results

DiamondsFactory partnered with Elit-Web to transform its online presence and achieve rapid growth in the competitive jewelry market. Through targeted SEO efforts, the company experienced a significant increase in organic traffic, improved search rankings, and stronger customer engagement. These results positioned DiamondsFactory as a leading online jewelry retailer in the USA. The collaboration between DiamondsFactory and Elit-Web achieved remarkable outcomes:

311% Increase in Organic Traffic: Monthly organic traffic surged from 8,500 to 35,000 users, significantly expanding the customer base.
+21 Top-10 Keyword Rankings: Competitive jewelry-related keywords like “1-carat diamond earrings” climbed to the #1 spot, while others such as “cluster diamond ring” rose to the top 5.
Improved Conversion Rate: The optimized site structure and engaging content encouraged more users to convert into paying customers.
4.1x Growth in Monthly Search Visits: The consistent traffic growth set the stage for DiamondsFactory’s continued success in the US jewelry market.