Destination: Baby & Kids

The destination is Baby & Kids, a furniture business in Dublin, California. The company provides both in-person and online purchasing options, with a focus on baby furniture, strollers, car seats, gliders, and nursery essentials. The original goal of this project was to use PPC and SEO strategies to encourage both short-term and long-term growth.
450%
ROAS growth
2.8x
Boost in conversions
163%
Traffic growth
184%
Revenue boost
Destination: Baby & Kids

Company and project objective

The goal of the partner’s search for a strategic partner was to increase its online visibility, generate scalable traffic, and turn visitors into devoted clients.

We defined and deconstructed our approach by operations, including the introduction of a full-funnel digital marketing strategy. To optimize ROI and guarantee growth, Elit-Web integrated paid advertising, SEO, and conversion rate optimization.

Client’s Goals

Our strategy

Elit-Web launched focused paid advertising efforts, including pay-per-click (PPC) and social media ads, on several platforms to produce instant sales:

Elit-Web implemented a comprehensive SEO strategy for long-term traffic potential, improved search engine rankings, and sustainable ROI:

Expert commentary
Anthon Syniavskii
Digital Marketer

Progress

01

Technical SEO & Website Audit

We began the job by doing a full technical assessment, which discovered significant issues such as broken links, slow loading times, and metadata upgrades. These backend enhancements ensured a faultless user experience and laid the framework for continued organic prominence.

02

Setting Up and Optimizing Paid Advertising

We started Google Search advertisements aimed at high-intent phrases to increase sales right away. We expanded to Google Shopping and Dynamic Ads as performance data mounted, maximizing return on ad spend (ROAS) by allocating funds optimally based on real-time statistics.

03

Social Media Campaign Development

Meta ads were designed to appeal to specific audiences. By showcasing Destination: Baby & Kids’ product ranges through retargeting campaigns and carousel advertising, engagement and repeat business increased. To profit from periods of high shopping demand, seasonal promotions were incorporated.

04

Strategy for Content and On-Page Optimization

To ensure relevance and higher ranks, product and category pages were rebuilt to better suit user search intent. The goal of creating targeted blog content was to increase SEO authority and draw in upper-funnel visitors, which in turn led to organic interaction.

05

CRO & UX Improvements

By optimizing mobile layouts, expediting checkout procedures, and including trust signals like secure payment badges and user ratings, we improved the on-site experience. These improvements had a direct effect on conversion rates, decreased drop-offs, and increased user confidence.

Results

Elit-Web helped Destination: Baby & Kids achieve excellent growth across all key criteria by using a thoroughly developed multichannel digital marketing strategy:

  1. ROAS growth increased by 450%, showcasing the efficiency of paid advertising in driving profitable returns.
  2. Boost in conversions improved by 2.8x, highlighting the effectiveness of optimized campaigns and refined user experience.
  3. Traffic growth expanded by 163%, critically increasing brand visibility and engagement.
  4. Revenue boost grew by 184%, showcasing the success of the combined SEO and PPC strategy in generating higher sales.
  5. Decreased CPL lowered by 40%, making customer acquisition more cost-effective.
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