Cosywood

Despite the competition in the UK furniture market, our team successfully managed to attract high-quality organic traffic to Cosywood's website.
x 4
growth of organic traffic
x 6.1
increase in the number of donor sites
Cosywood

Company and project objective

Cosywood, founded in the UK in 2014, aims to provide its customers with unique furniture samples made from natural wood. Over the years, the business has expanded its operations to several European countries, including Germany, Italy, Spain, France, the Netherlands, Portugal, Latvia, and the USA.

The company prides itself on the following key advantages: utilization of various types of wood in furniture production; continuous efforts by the team to enhance standard products, develop new models, and improve existing ones; each product is meticulously designed by a professional designer and skillfully crafted by highly qualified master using modern equipment; all products come with a one-year guarantee.

Customer goal: to increase traffic to the site and enhance sales.

Our strategy

After conducting a thorough analysis of the wooden furniture market niche in the UK, we have identified the main competitors and formulated the growth points for our client’s project.

To achieve our strategic goals of increasing website traffic, our specialists have decided to undertake the following tasks:

Expert commentary
Alex Weston
Head of SEO
During our project, we encountered the challenge of our client’s website having a limited range of furniture compared to the leading competitors in the industry. However, Cosywood products were unique and attracted buyers. With this in mind, we concentrated on targeting medium-frequency keywords to enhance visibility. Additionally, we decided to revamp the website’s design as part of the project. However, we deliberately delayed its completion to avoid coinciding with the peak sales season.

Progress

01

Content optimization

In order to enhance the visibility of our website in search results and attract new users, we conducted research on key queries, compiled a semantic core, and distributed it across our landing pages. Our experts have identified the most relevant keywords for promotion in the UK. They assessed their popularity and competition levels. In addition, we have prepared technical specifications for native-language copywriters, considering the expanded semantic core. We have prioritized the promotion of low- and medium-frequency keywords.

02

Technical optimization

During the preliminary analysis of the website’s technical condition, our specialists identified numerous errors. Subsequently, these deficiencies were addressed and resolved. Specifically, we focused on improving page loading speed and optimizing images. Additionally, our specialists configured the reboot function, wrote title tags, Title and Description, and generated an XML format sitemap.

All of these efforts have significantly contributed to enhancing page indexing in search engines and improving the overall visibility of the website.

03

Completion of closed filter pages

A detailed audit revealed that certain pages on our client’s website were not being indexed by search engines. This presented an opportunity for improvement in our project. We developed high-quality optimized content specifically for promoting these pages and ensured their availability for indexing by search algorithms.

04

Promotion of external web resources

At the beginning of the project, the furniture sales site in the UK had only 19 unique donor domains. To enhance the site’s link profile, we focused on improving external traffic from various sources, including outreach, forums, and other popular thematic platforms in the region.

Results

The promotion in the highly competitive niche of furniture sales in the UK has yielded results. Over the course of a year working on the project, the monthly website traffic has increased by 4 times.

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