ChapDresses

ChapDresses, a brand specializing in custom-made evening and bridal gowns, partnered with Elit-Web to elevate its PPC campaigns and reach a broader audience. Known for creating stunning, exclusive dresses for any occasion, ChapDresses sought to improve its ad performance and grow revenue. With Elit-Web's expertise, the collaboration delivered outstanding results, including significantly increased conversions and an impressive boost in ROAS.

681%

Increase in Conversions

+836%

Revenue Growth

from 162% to 459%

ROAS Improved

Subject:

Wedding Dresses

Region:

The USA

Status:

Ongoing

Company and project objective

ChapDresses aimed to optimize its PPC campaigns to target brides-to-be, event-goers, and custom dress seekers better. The goal was to increase conversions, reduce the cost per acquisition, and boost revenue while positioning the brand as a premier destination for custom-designed gowns.

Client’s Goals

Increase conversions and revenue by reaching a broader audience of customers seeking exclusive and custom-made gowns.
Reduce the cost per conversion and make campaigns more cost-efficient.
Highlight ChapDresses’ unique selling points in the ad campaigns, including bespoke bridal and evening gown services.

Our strategy

To meet ChapDresses’ objectives, Elit-Web implemented a data-driven approach emphasizing targeted ads, refined keywords, and compelling messaging.

Campaign Audit and Budget Adjustment: Existing PPC campaigns were analyzed to identify inefficiencies. Resources were reallocated to prioritize high-performing keywords and opportunities with higher purchase intent.

Keyword Strategy: High-intent phrases such as “custom bridal gowns” and “evening gowns tailored to fit” were prioritized to attract serious buyers. A negative keyword strategy was introduced to filter irrelevant searches and improve ad spend efficiency.

Creative Ad Copy and Visuas: Ad headlines and descriptions were rewritten to showcase ChapDresses’ exclusivity and craftsmanship. Visual ad creatives featured stunning custom-made gowns to capture attention and evoke emotional connections with potential customers.

Targeted Audience Segmentation: Demographic and interest-based targeting settings were refined to focus on brides, event planners, and individuals searching for custom dresses. Retargeting campaigns were launched to re-engage users who had previously interacted with the brand.

Continuous Monitoring: A robust framework was implemented to track performance metrics in real-time, enabling Elit-Web to make regular adjustments to bids, placements, and audience segmentation to maximize results.

Expert commentary

Vlad Zachary

Head of PPC

“ChapDresses is a luxury brand, and PPC strategy must reflect that. We connected the brand with its ideal audience by focusing on high-intent keywords, emotionally compelling ad copy, and stunning visuals. The transformation in conversions and revenue proves the power of targeted PPC in niche markets like custom fashion.”

Progress

Comprehensive Campaign Audit

Elit-Web began by analyzing ChapDresses’ existing campaigns, identifying inefficiencies, and reallocating the budget to focus on high-performing keywords and ads that targeted high-value customers.

Keyword Refinement and Negative Keywords

A refined keyword strategy targeted specific, high-intent phrases like “bespoke evening gowns” and “luxury wedding dresses.” Negative keywords were added to filter out irrelevant clicks and ensure the budget was focused on the most promising opportunities.

Ad Copy and Creative Optimization

Ad copy was rewritten to highlight ChapDresses’ unique selling points, including custom tailoring and exclusive designs. Visually stunning ad creatives featuring elegant gowns helped engage and attract the ideal audience.

Advanced Audience Targeting

Targeting settings were refined to focus on women planning weddings or events and individuals seeking luxury, custom-designed dresses. Retargeting campaigns ensured that interested users returned to complete their purchases.

Performance Monitoring and Real-Time Adjustments

Metrics such as CPC, conversion rate, and ROAS were continuously monitored. Based on real-time data, adjustments were made to optimize bids, ad placements, and audience segments, ensuring sustained improvement over time.

Results

The collaboration between ChapDresses and Elit-Web delivered exceptional results. Conversions increased from 11 to 86, a growth of 681%, while revenue skyrocketed from $6,160 to $57,620, representing an 836% increase. The cost per conversion dropped dramatically from $345.45 to $146.12, making campaigns far more cost-efficient. ROAS improved significantly, rising from 162% to an impressive 459%. Additionally, the average check size increased from $560 to $670, highlighting the effectiveness of targeting higher-value customers.